Brand Tone

Creative, Encouraging, and Supportive

Brand Values

• •Creativity and Self-Expression
• •Accessibility and Inclusivity
• •Quality and Craftsmanship
• •Community
• •Education and Skill Development

Best Practices

• •Focus on Empowerment: Use language that inspires and assures users they can create amazing puppets, regardless of prior experience.
• •Highlight the Joy of Creation: Emphasize the fun, creativity, and satisfaction involved in the puppet-making process.
• •Be Clear and Instructional: Ensure all communications, especially pattern descriptions and support, are easy to understand and follow.
• •Foster Community: Encourage interaction, sharing, and mutual support in all communications. Use inclusive language.
• •Showcase Quality and Potential: While being encouraging, also subtly remind users of the professional-grade results they can achieve with Project Puppet's products and services.

Social Perception

Project Puppet is generally perceived positively within the puppetry community. Customers appreciate the ease of use of their patterns, especially for beginners, and the quality of the instructions. They are seen as a valuable resource for both hobbyists and professionals. There's a strong sense of community, with users sharing their creations and experiences online.

Copy Examples

• •Unleash your inner puppet master! Our easy-to-follow patterns are your first step to bringing incredible characters to life. What story will you tell?
• •From first stitch to final show, Project Puppet is here to support your creative journey. Grab a pattern and let's make some magic together!
• •Dreaming of a custom puppet? Whether for stage, screen, or simply for joy, our expert designers can craft the perfect character, built to professional standards, just for you.
• •Join our vibrant community of puppet builders! Share your creations, get inspired, and discover the joy of making with Project Puppet. Your masterpiece awaits!
• •Don't just build a puppet, build a personality! Our detailed patterns and quality supplies give you everything you need to create a one-of-a-kind friend.