Brand Tone

Enthusiastic & Playful, Confident & Bold, Approachable & Inclusive, Results-Oriented & Informative

Brand Values

• •Efficacy & Results
• •Natural Beauty Empowerment
• •Clean & Conscious Beauty
• •Quality
• •Inclusivity
• •Honesty & Authenticity
• •Innovation
• •Community & Fun

Best Practices

• •Embrace the Tingle & Be Playful: Don't shy away from the "tingle" – it's a signature. Use enthusiastic, upbeat language with relevant emojis on social media to keep the tone fun and engaging.
• •Highlight "Vegan & Cruelty-Free" Consistently: This is a core value. Ensure it's prominent in product descriptions, social media bios, and marketing materials to resonate with conscious consumers.
• •Focus on Empowerment & Authenticity: Craft messages that encourage users to feel confident and celebrate their natural beauty. Use phrases like "Be your boldest self" and "real, unfiltered you."
• •Show, Don't Just Tell (Results & UGC): Continue leveraging before & after photos/videos and user-generated content. This provides social proof and aligns with the results-oriented aspect of the brand.
• •Maintain Inclusivity in Language and Imagery: Ensure all communication reflects that Project Lip is for everyone, reinforcing the "PRO you" and gender-free stance. Use diverse models and inclusive language.

Social Perception

Effective Plumper (for many), Mixed Results (for some), Trendy & Viral, Good Quality Ingredients/Formulas, Hydrating & Nourishing, Distinctive Branding, Empowering

Copy Examples

• •Stop Dreaming About Fuller Lips. Get Them. 😉 Ready for a pout that pops? Our viral Matte Plumping Primer is your secret weapon. Natural, vegan, and packed with tingle-tastic power for lips that speak volumes. #ProjectLip #TeamTingle #PlumpItUp
• •Real Results. Real Plump. Real You. ✨ Forget filters, embrace the tingle! Project Lip is all about enhancing YOUR natural beauty with clean, cruelty-free formulas that actually work. Get ready for your juiciest lips ever. Shop now!
• •Warning: May Cause Extreme Lip Confidence. 🔥 Our Plump and Gloss delivers that high-shine, super-sized pout you've been craving. Infused with collagen-boosting actives for instant plump and lasting hydration. Get ready to turn heads!
• •Your Lips, But Juicier. 💋 PRO You. At Project Lip, we're PRO results, PRO natural beauty, and PRO YOU. Our clinically proven plumpers are here to help you feel your boldest. Vegan, cruelty-free, and always fabulous.
• •Meet Your Matte Lip BFF. 💖 Love matte but hate the dryness? Our #1 bestselling Matte Plumping Primer hydrates, primes, AND plumps for a perfect pout that lasts. Over 84% saw a visible plump from the very first use! What are you waiting for?