Brand Tone

Authoritative/Expert, Objective/Unbiased, No-Nonsense/Direct, Thorough/Meticulous, Practical/Helpful, Empirical/Data-Driven, Slightly Dry/Technical (but accessible)

Brand Values

• •Integrity: Commitment to honesty and unbiased reporting is paramount.
• •Consumer Advocacy: Aims to protect viewers from misleading marketing and poor-quality products.
• •Thoroughness/Rigor: Belief in comprehensive testing to reveal true product performance.
• •Value (for the consumer): Helping people find the best products for their money, regardless of brand name or price.
• •Transparency: While not overly personal, the testing methods are generally shown and explained.
• •Independence: Freedom from external influences (sponsorships, free products) to ensure objectivity.

Best Practices

• •Lead with Facts, Not Feelings: Focus on data, test results, and objective observations rather than subjective opinions or emotional appeals.
• •Prioritize Clarity and Directness: Use straightforward language. Avoid jargon where possible, or explain it simply. Get to the point without unnecessary embellishment.
• •Emphasize Consumer Benefit (Saving Time & Money): Consistently link the testing back to how it helps the audience make better choices and avoid wasting resources.
• •Reinforce Unbiased Stance: Subtly (or directly, where appropriate) remind the audience of the commitment to independence and lack of sponsorships.
• •Maintain a Tone of Helpful Authority: Present information confidently, backed by the rigor of the testing, but always with the aim of assisting the viewer, not just showing off knowledge.

Social Perception

Highly Trusted Source, Consumer Champion, Money-Saver, Respect for Methodology, "The Project Farm Guy", Go-To Resource

Copy Examples

• •Headline: Tired of Hype? Get the Truth. Body: At Project Farm, we buy it, test it rigorously, and show you the real-world results. No sponsors, no fluff. Just data-driven comparisons so you can choose the best and save money.
• •Headline: Project Farm: Brutally Honest Reviews. Body: We push products to their limits (and beyond) to find out what’s genuinely good. From engine oil to power tools, see which brands pass the test before you spend a dime.
• •Headline: Don't Waste Your Money. Watch Project Farm First. Body: Marketing claims are one thing. Performance is another. We deliver unbiased, in-depth testing to reveal the true winners in a crowded market. Your trusted guide to value.
• •Headline: The Data Doesn't Lie. Neither Do We. Body: Project Farm provides meticulous, unsponsored product testing. We arm you with the facts you need to make smart, informed purchasing decisions. Tested for you.
• •Headline: Beyond the Label: Real-World Product Performance. Body: Ever wondered if expensive always means better? Project Farm puts tools, auto products, and more through grueling tests to find out. Subscribe for the results that matter.