Brand Tone

Confident & Stylish, Urban & Trendy, Direct & Uncomplicated, Aspirational yet Accessible

Brand Values

• •Quality
• •Style & Fashion-Forwardness
• •Uniqueness & Individuality
• •Urban Authenticity
• •Timelessness (for basics)

Best Practices

• •Develop a Core Messaging Document: Clearly define your brand's voice, key descriptive words (e.g., "premium," "urban," "effortless," "bold"), and phrases to avoid. Share this with anyone creating content.
• •Speak Your Customer's Language: Understand the slang, references, and communication style of your target audience (modern, style-conscious men interested in streetwear) and subtly incorporate it where appropriate, without forcing it.
• •Focus on "Show, Don't Just Tell": Instead of saying "we are stylish," describe *how* the clothes or the wearer embody style. Use vivid language that paints a picture of the Amsterdam streetwear lifestyle. "Feel the city’s pulse in every thread."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of your brand. Blue Lobstr's clean, modern visuals should be matched with copy that is similarly sharp and contemporary.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, a Facebook ad, or an email newsletter, the underlying brand voice and core values should remain recognizable and consistent. Regularly review content across platforms to ensure alignment.

Social Perception

A contemporary men's fashion brand specializing in streetwear with a distinct Amsterdam influence. The brand presents itself professionally through its website and curated social media. The association with a physical store in a known Amsterdam location ("de Hallen") adds to its legitimacy.

Copy Examples

• •Instagram Post (New Jeans): "Engineered for the street. Built for impact. Our new [Jean Name] denim isn't just a pair of jeans, it's a statement. Discover the Amsterdam edge. #BlueLobstr #AmsterdamStreetwear #MensDenim #NewCollection"
• •Facebook Ad (Seasonal Collection): "Amsterdam's calling. Answer in style. The new Blue Lobstr collection has landed – premium streetwear designed to elevate your look. Shop now and own the season. Link in bio. #BlueLobstrStyle #MensFashion #StreetwearCulture #AmsterdamVibe"
• •Website Banner (Homepage): "Beyond the Basic. Blue Lobstr: Curated Streetwear for the Modern Man. Explore the Collection."
• •Product Description (Hoodie): "The [Hoodie Name] Hoodie: More than comfort, it's an attitude. Crafted from premium fabric with a fit that’s sharp and ready for anything the city throws your way. Your new urban essential. #StreetStyle #MensHoodie #BlueLobstr"
• •Email Subject Line (Sale): "Style Upgrade: The Blue Lobstr Sale Starts Now." Body Teaser: "Don't just follow trends. Set them. Key pieces from our signature streetwear collection are now on sale. Limited time only."