Brand Tone

modern, stylish, and approachable. Their communication is direct and confident.

Brand Values

• •Style & Aesthetics
• •Quality & Comfort
• •Modernity
• •Accessibility

Best Practices

• •Lead with Style: Always position the product within a lifestyle. Use words like "elevate," "redefine," "discover," and "transform" to connect the clothing to a customer's personal image.
• •Emphasize Quality and Comfort: Consistently mention the feel and fit of the clothing. Phrases like "unmatched comfort," "perfect fit," and "premium materials" build trust and justify the purchase.
• •Keep it Clean and Confident: The copy should mirror the brand's minimalist aesthetic. Be direct, use short sentences, and maintain a confident tone. Avoid overly casual slang to uphold the "elegant" value.
• •Use Geo-Tagging and Local Language: Leverage the Amsterdam location in marketing materials to build a stronger brand identity. Continue to use a mix of English and Dutch in social media to cater to the local and broader European market.
• •Create a Clear Call to Action (CTA): Every piece of copy should guide the customer. Use clear and direct CTAs like "Shop Now," "Discover the Collection," "Explore New Arrivals," and "Visit Us in Amsterdam."

Social Perception

Based on their social media presence, Project 86 Men is perceived as a trendy outfitter for the modern man. Their TikTok presence, with over 960 followers and 4,200 likes, suggests an engaged and growing audience that appreciates their fashion-forward content. Their physical store in Amsterdam adds a layer of authenticity and establishes them as a tangible part of the city's fashion scene. The lack of widespread online reviews or press mentions beyond their own channels indicates they are likely a growing brand still building their broader market reputation.

Copy Examples

• •Your style is your story. Make it a powerful one. Discover the Mercer Tracksuit in five essential colors. Effortless style, unmatched comfort. Shop now at P86MEN.COM.
• •POV: You just found your new favorite outfit. Level up your look with our latest collection. 📍 P86 Men, Amsterdam & online. #mensfashion #project86men #amsterdamstyle
• •Timeless, Comfortable, and Elegant. The new collection has arrived. Redefine your wardrobe with Project 86 Men.
• •New Arrivals: The Look You've Been Waiting For... Don't just follow trends, set them. The new Roland Polo and Mercer sets are here to elevate your everyday style. Built for comfort, designed to impress. Explore the collection.
• •Meet the Roland Polo. More than just a shirt, it's a statement of refined simplicity. Crafted for a perfect fit and all-day comfort, it's the versatile piece your wardrobe needs. Available in Black, Grey, Khaki, and Navy.