Brand Tone

Feminine & Elegant, Confident & Empowering, Approachable & Friendly, Quality-Conscious, Modern & Trendy

Brand Values

• •Elegance & Style
• •Comfort
• •Quality & Craftsmanship
• •Feminine Confidence
• •Self-Expression
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, confident, approachable, quality-conscious, modern), key messaging points, preferred vocabulary (e.g., "elegant," "confident," "crafted," "unique," "Polish design"), and things to avoid (e.g., overly casual slang, overly technical jargon unless explaining material benefits).
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations for style, comfort, and confidence. Emphasize how the clothing makes *her* feel and look.
• •Highlight Key Values Consistently: Weave in mentions of Polish production, quality materials, comfort, and the blend of elegance with modern style across all communications – from product descriptions to social media posts and ads.
• •Maintain Visual-Copy Cohesion: Ensure that the tone of the copy matches the aesthetic of the visuals. If the imagery is chic and elegant, the copy should reflect that sophistication.
• •Train and Align: Ensure anyone writing copy for the brand (internal staff, freelancers, agencies) understands and adheres to the established brand voice guide. Regular reviews of published content can help maintain consistency.

Social Perception

Positive, Stylish & Desirable, Reliable (in terms of Polish production), Good Customer Engagement

Copy Examples

• •Headline (New Collection): "Elegance Redefined. Discover Your New Signature Style with Project 39." *Body:* "Step into a world where comfort meets chic. Our latest collection, crafted with passion in Poland, brings you timeless pieces designed to make you feel effortlessly beautiful and confident. Explore fresh silhouettes and luxurious fabrics that celebrate you."
• •Instagram Caption (for a dress): "Feel the whisper of elegance. ✨ Our [Dress Name] is more than just a dress – it’s a feeling. Designed in Poland for the woman who embraces her unique style with confidence. Tap to shop and let your style shine! #Project39 #PolishFashion #ElegantStyle #NewCollection #MadeInPoland"
• •Facebook Ad (targeting women interested in local brands): "Support Polish Design. Radiate Confidence. At Project 39, we believe in fashion that empowers. Our beautifully crafted collections are proudly made in Poland, blending quality materials with designs that let your true self sparkle. Shop now for pieces you’ll cherish. [Link to website]"
• •Product Description Snippet (for a blouse): "Crafted from the finest [material], this blouse offers a touch of everyday luxury and unparalleled comfort. Its versatile design transitions effortlessly from a busy day at the office to an elegant evening out. A testament to Polish craftsmanship, designed to make you feel exceptional."
• •Email Subject Line (for a sale): "Your Moment of Elegance Awaits ✨ Special Savings Inside!" *Email Body Snippet:* "Treat yourself to the Project 39 pieces you’ve been dreaming of. For a limited time, enjoy [X]% off selected styles that blend sophisticated design with the quality you deserve. Discover your next favorite outfit, proudly made in Poland."