Brand Tone

Sophisticated & Elegant, Artisanal & Crafted, Thoughtful & Conscious, Timeless with a Playful Twist, Authentic & Story-Driven

Brand Values

• •Timelessness & Longevity
• •Craftsmanship & Quality
• •Sustainability & Responsibility
• •Playfulness & Originality
• •Collaboration & Community
• •Authenticity & Transparency

Best Practices

• •Emphasize Storytelling: Weave the brand's unique origin (the London address, the founders' collaboration) and the stories of the Portuguese artisans into product descriptions and broader communications. This reinforces authenticity and emotional connection.
• •Balance Sophistication with Playfulness: Use elegant and refined language but allow for moments of creativity, unexpected descriptions, or highlighting unique design quirks. Avoid overly formal or sterile language; let the 'playful' aspect come through subtly.
• •Highlight Craftsmanship and Materials: Consistently refer to the artisanal production, the quality of materials (e.g., 'hand-crafted ceramic base,' 'solid wood,' 'natural leather'), and the Portuguese heritage. This supports the value of quality and authenticity.
• •Integrate Sustainability Naturally: Speak about sustainability and conscious production as an inherent part of the brand's DNA, not just a buzzword. Focus on longevity, timeless design, and responsible sourcing as core tenets.
• •Maintain Visual and Verbal Cohesion: Ensure the language used in copywriting consistently reflects the sophisticated, minimalist, and artful aesthetic of the brand's visual identity (website, Instagram). The words should evoke the same feeling as the images.

Social Perception

A High-End Design House, Ethically Minded, Artistic and Creative, Authentic, Aspirational, Collaborative and Story-Driven

Copy Examples

• •Headline: Enduring Design, Playfully Reimagined. Body: At Project 213A, we believe true beauty lies in objects crafted with intention and imbued with a spirit that lasts. Discover furniture and home accessories born from Portuguese artistry, designed for a lifetime of inspiration. Each piece tells a story of heritage and modern vision.
• •Headline: The Art of Slow Living, Crafted in Portugal. Body: Our collections are a tribute to meticulous craftsmanship and sustainable practices. By partnering with local artisans and honoring traditional techniques, Project 213A brings you thoughtfully designed objects that are as conscious as they are captivating. Invest in pieces that reflect your values and elevate your space.
• •Headline: More Than Furniture. It's a Piece of Our Story. Body: From a shared London address to the workshops of Northern Portugal, Project 213A is built on passion and partnership. Our designs are an extension of this journey – timeless, with an unexpected spark, and always made with respect for people and planet.
• •Headline: Where Timelessness Meets a Touch of Whimsy. Body: Explore the Project 213A collection: thoughtfully designed objects that balance classic elegance with a playful spirit. Each item is handcrafted by skilled Portuguese artisans, ensuring a unique piece that is both a statement and a staple.
• •Headline: Consciously Crafted. Uniquely Yours. Body: Project 213A is dedicated to creating enduring designs through sustainable methods and a deep respect for craftsmanship. Our pieces are made to be cherished, bringing a personal touch of artistry and thoughtful design into your home. We embrace the unique variations that come from handmade processes, ensuring your piece is truly one-of-a-kind.