Brand Tone

nostalgic, masculine, and witty

Brand Values

• •Handcrafted Quality
• •Traditional Methods
• •Support for Small Business & Veterans
• •Community & Cause

Best Practices

• •Embrace the Vernacular: Consistently use language and slang from the 1920s Prohibition era (e.g., "speakeasy," "bootlegger," "the real McCoy," "vice") to reinforce the brand's unique identity. This creates a fun, immersive experience for the customer.
• •Tell a Story with Every Product: Frame each product not just by its ingredients, but by the story its name evokes. A "Sidecar" soap isn't just citrus-scented; it's a nod to a classic, sophisticated cocktail.
• •Highlight Core Values in All Messaging: Regularly mention key brand pillars like "Handcrafted," "Veteran-Owned," and "Small-Batch" in social media bios, product descriptions, and ad copy to build trust and connect with customers who share these values.
• •Maintain a Confident, Witty Tone: Write with a voice that is knowledgeable and confident, but also approachable and slightly humorous. Avoid generic corporate language. The tone should feel like getting advice from a cool, old-school bartender.
• •Focus on Sensory Details: Go beyond just listing scent notes. Use descriptive, evocative language to describe how the scents smell and how the products feel. Words like "smokey," "crisp," "smooth," and "refreshing" help the customer imagine the experience.

Social Perception

overwhelmingly positive, with customers praising product quality, unique scent profiles, excellent customer service, fast shipping, and a strong brand identity.

Copy Examples

• •Some classics never go out of style. Our Old Fashioned soap gives you that smooth, timeless feeling without the risk of a raid. Get clean the speakeasy way. #HandmadeSoap #ProhibitionSoap #MensGrooming #Speakeasy
• •Your New Vice is Waiting. (It's Legal This Time.)
• •Clean, sharp, and always one step ahead. 'The G-Man' blends crisp juniper and cool mint for a scent that's all business. Made for the man who enforces his own rules of grooming. This handcrafted bar won't bust down your door, but it will bust through grime.
• •Tired of Boring Soap? Join the Rebellion. Stop smelling like a department store. At Prohibition Soap, we craft our bars the old-fashioned way with scents inspired by the drinks that defined an era. Veteran-owned, small-batch, and unapologetically bold. Shop now.
• •Grooming Essentials So Good, They Ought to Be Illegal. Free Shipping on Orders Over $55.