Brand Tone

Sophisticated & Premium, Rebellious & Spirited, Passionate & People-Centric, Innovative & Creative, Australian & Local

Brand Values

• •Quality & Craftsmanship
• •Innovation & Redefinition
• •Heritage & Storytelling
• •Community & Inclusiveness
• •Independence
• •Sustainability

Best Practices

• •Embrace the "Sophisticated Rebel" Persona: Consistently blend language that speaks to premium quality and craftsmanship with a subtle nod to the brand's rebellious, Prohibition-era namesake. Use words like "handcrafted," "artisan," "premium," alongside "bold," "defy," "unleash."
• •Highlight Quality & Awards Subtly: Weave in mentions of awards and quality markers naturally within storytelling, rather than just listing accolades. Focus on what these awards mean for the consumer's experience (e.g., "Taste the gin that judges around the world are raving about").
• •Maintain a Passionate & Inclusive Voice: Address the audience directly, using "we" and "you" to foster a sense of community. Share the passion behind the brand and invite customers to be part of the "Prohibition story" and "movement."
• •Showcase Innovation & Uniqueness: Regularly feature what makes Prohibition Liquor Co. different – whether it's unique botanicals, innovative distilling processes, color-changing gins, or creative collaborations. Use descriptive, evocative language to bring these unique qualities to life.
• •Be Authentically Australian: Ground the brand in its South Australian heritage, mentioning local ingredients or community connections when relevant, without being parochial. This reinforces authenticity and connection to place.

Social Perception

Highly Awarded & Respected, Premium & Sophisticated, Innovative & Unique, Community-Focused & Engaging, Proudly South Australian, Positive Customer Experiences

Copy Examples

• •Headline: Unleash Your Inner Rebel. Taste the Spirit of Prohibition. Body: Crafted in the shadows, perfected for today. Prohibition Liquor Co. delivers award-winning gins that defy the ordinary. Discover the bold flavours that started a revolution. #ProhibitionLiquorCo #CraftGin #SpiritOfRebellion
• •Headline: More Than Gin. It's a Movement. Body: We're not just distilling spirits; we're crafting experiences and building a community. Join the Prohibition family and own a piece of Australian distilling heritage. Excellence in every bottle, passion in every pour. #AustralianCraftSpirits #PeopleCentric #JoinTheRevolution
• •Headline: Award-Winning Taste. Undeniably Australian. Body: From Adelaide to the world stage, our gins are celebrated for their quality and innovation. Handcrafted with native botanicals and a rebellious heart. Experience the best of Australian craft distilling with Prohibition Liquor Co. #SupportLocal #AussieGin #AwardWinning
• •Headline: Dare to be Different. Drink Prohibition. Body: Why settle for the expected? Our gins are an adventure in every sip, from colour-changing marvels to complex, sophisticated profiles. Find your new favourite and challenge your palate. #ProhibitionGin #UniqueSpirits #CraftedForDaringTastes
• •Headline: The Art of Gin, Elevated. Body: At Prohibition Liquor Co., every bottle is a testament to our dedication to craftsmanship and innovation. Small-batch, meticulously distilled, and bursting with character. Experience the pinnacle of premium Australian gin. #ArtisanSpirits #PremiumGin #ProhibitionCraft