Brand Tone

professional, empathetic, and innovative

Brand Values

• •Innovation and Efficacy
• •Customer-Centricity and Empathy
• •Credibility and Trust

Best Practices

• •Embrace Radical Transparency: Acknowledge the existing negative feedback and address the specific issues raised (e.g., shipping, customer service) head-on in your communications. Create a dedicated FAQ page to answer the tough questions.
• •Prioritize Third-Party Validation: Encourage and prominently feature reviews on independent platforms like Trustpilot or Google Reviews. Positive reviews on your own website are not enough to overcome the current level of distrust.
• •Show, Don't Just Tell: Use authentic, behind-the-scenes content. Show your team, your facility, and your products being made and shipped. This will help to dispel the image of being a generic dropshipper.
• •Humanize the Brand: Feature the stories of your team members, especially those with personal connections to the conditions your products address. Make your customer support easily accessible with real people.
• •Be Consistent and Responsive: Ensure that the promises made in your copy are backed up by your actions. If you promise 24/7 support, it must be available and effective. Rebuilding a damaged reputation requires flawless execution over time.

Social Perception

overwhelmingly negative and skeptical

Copy Examples

• •Facing Neuropathy is tough. Finding a trustworthy solution shouldn't be. We're committed to earning your trust with every order. See our verified, independent reviews and discover why our FDA-approved technology is a choice you can rely on.
• •The ProHeal Laser Device: Designed by our in-house team of medical engineers and shipped directly from our certified facility in Sheridan, Wyoming. Watch a video of our device being assembled and learn about the real science that provides real relief.
• •We're not a faceless company. We're a small team of dedicated individuals, including Dr. [Name], who has battled neuropathy himself. Meet our team and hear their stories. We're here to answer your questions and guide you on your path to a pain-free life. Call our 24/7 support line to speak with a real person.
• •Tired of empty promises and non-existent support? At Proheal-innovations, we guarantee a response to every inquiry within 24 hours. Our commitment is to your well-being, from the moment you visit our site to long after you receive your product. Experience the Proheal difference.
• •We know you have many choices when it comes to your health. And we know that trust is earned. That's why we invite you to read the unfiltered feedback from over 17,000 customers on Trustpilot. We stand by our products and our service, and we're confident you'll see the Proheal-innovations commitment to genuine care.