Brand Tone

Professional yet Approachable, Helpful and Customer-Centric, Confident and Quality-Driven, Innovative and Modern, Health-Conscious and Empowering

Brand Values

• •Customer Well-being
• •Quality and Durability
• •Innovation
• •Customer Focus and Support
• •Fairness and Kindness
• •Social and Environmental Responsibility

Best Practices

• •Emphasize Health and Well-being Benefits: Consistently tie product features back to tangible benefits for the user's health, comfort, and productivity (e.g., "reduce back pain," "boost energy," "improve focus").
• •Highlight Quality and Engineering (Subtly): While being approachable, subtly weave in the quality of materials, engineering expertise (leveraging the Progressive Automations background), and the durability backed by the 15-year warranty. Avoid overly technical jargon.
• •Maintain a Helpful and Supportive Voice: Frame communications, especially in customer service and instructional content, with a helpful, problem-solving approach. Use "you" focused language.
• •Showcase Canadian Identity Where Appropriate: Casually mentioning "Canadian company," "free shipping in Canada," or featuring Canadian customer setups can resonate well with the local target audience.
• •Be Transparent and Authentic: Acknowledge different product tiers if applicable and address customer feedback openly. Highlight social responsibility efforts like sustainable materials and community impact to build trust.

Social Perception

Generally Positive, Strong Customer Service Reputation, Valued as a Canadian Company, Product Tier Differentiation, Warranty as a Key Benefit

Copy Examples

• •Headline: Upgrade Your WFH. Elevate Your Well-being. Body: Tired of slouching and post-work pain? Discover Progressive Desk and transform your Canadian home office into a hub of productivity and comfort. Our ergonomic standing desks are engineered for your health.
• •Headline: Built in Canada, For Your Best Work. Body: Experience the Progressive Desk difference. Robust engineering, sleek designs, and a 15-year warranty. Customize your perfect standing desk today and feel the boost in energy and focus.
• •Headline: From Stiffness to Standing Strong. Your Back Will Thank You. Body: Make the switch to a healthier workday with Progressive Desk. Easily alternate between sitting and standing, reduce discomfort, and enhance your focus. Quality you can feel, support you can trust.
• •Headline: The Heart of Your Productive Space: The Solo Ryzer Desk. Body: Precision-engineered for stability and smooth adjustments. The Solo Ryzer by Progressive Desk offers the premium quality and customizable features you need to conquer your day, every day.
• •Headline: More Than a Desk. It's a Progressive Workspace. Body: Join thousands of Canadians improving their work life with Progressive Desk. Ergonomic solutions, sustainable choices, and dedicated support. Invest in your well-being.