Brand Tone

Professional, Authoritative, Educational, Supportive, and Accessible

Brand Values

• •Expertise and Knowledge-Sharing
• •Improving Clinical Skills
• •Quality and Efficacy
• •Client-Centered Care (indirectly)
• •Inclusivity and Welcome

Best Practices

• •Prioritize Clarity and Precision: Use accurate, industry-specific terminology appropriate for a professional audience, but explain complex concepts clearly. Avoid jargon where simpler terms suffice without losing meaning.
• •Emphasize Evidence and Expertise: Reference research, clinical experience (like Billi Cusick's 50+ years), and the science-based nature of the content and products whenever relevant.
• •Maintain a Focus on Professional Development: Frame communications around how ProGaitWays helps practitioners improve their skills, enhance patient outcomes, and stay current in their field.
• •Be Supportive and Encouraging: While authoritative, the tone should also be empowering, encouraging continuous learning and professional growth. Highlight the accessibility of resources and support.
• •Ensure Consistency Across All Channels: Whether it's the website, email newsletters, social media posts, or course materials, the professional, educational, and authoritative voice of ProGaitWays should be uniform.

Social Perception

Highly Respected within its Niche, Trusted Source of Education, Provider of Specialized, Effective Tools, Limited Mainstream Public Awareness but holds significant positive regard among its target audience of healthcare professionals.

Copy Examples

• •Advance your pediatric practice with our latest CEU-approved course: [Course Name]. Delve into evidence-based strategies for managing complex lower extremity conditions, led by the renowned Billi Cusick. Elevate your clinical expertise. Enroll today.
• •Support optimal pediatric foot development with HeelRite™ Heel Seats. Clinically informed and designed for efficacy in managing flexible pronation, HeelRite™ offers a cost-effective solution for improved stability and sensory feedback. Equip your young clients for better movement. Learn more and shop.
• •For over 50 years, ProGaitWays, under the guidance of Billi Cusick, has been dedicated to advancing the clinical skills of therapists worldwide. Discover our comprehensive educational programs and specialized tools designed for excellence in pediatric neuromotor and orthopedic care. #PediatricPT #OT #Orthotics #ContinuingEducation
• •Explore the nuances of [Blog Post Topic] in our latest Cusick's Corner article. Gain insights from decades of clinical experience and research to refine your approach to [relevant condition/treatment]. Read now on Gaitways.com.
• •Join Billi Cusick for an in-depth online workshop on [Workshop Topic]. Uncover practical techniques and theoretical foundations to enhance your therapeutic interventions for children with neuromotor challenges. Limited spots available – register to secure your place.