Brand Tone

Friendly, Inclusive, Value-Driven, Playful, Empowering

Brand Values

• •Accessibility/Inclusivity: Providing high-quality cosmetics at prices that are accessible to everyone, regardless of background or skill level.
• •Cruelty-Free: A strong commitment to not testing on animals.
• •Quality at an Affordable Price: Delivering "high-value cosmetics" and "professional quality palettes" without the high-end price tag.
• •Creativity and Self-Expression: Encouraging users to experiment with makeup, have fun with color, and express their individuality.
• •Positivity and Empowerment: Fostering an atmosphere of positivity, vibrancy, and confidence. Believing in giving everyone the opportunity to create magic with makeup.
• •Community Engagement: Actively involving customers through UGC and interaction on social media.
• •Social Responsibility: As seen on their "Profusion With Purpose" page, they aim to make a positive impact on individuals and the planet.

Best Practices

• •Embrace Inclusivity in Language: Always use welcoming and inclusive terms. Explicitly mention that products are for everyone (e.g., "for every skin tone, ethnicity, age, gender, skill level"). Avoid jargon that might alienate beginners.
• •Highlight Value Consistently: Continuously reinforce the message of "affordable quality" or "professional results at an accessible price." Mentioning the price point alongside quality benefits can be powerful.
• •Keep it Friendly and Conversational: Use a warm, approachable tone. Ask questions to encourage engagement, use emojis appropriately (especially on social media), and write as if you're talking to a friend.
• •Stay Playful and Current (especially for younger audiences on platforms like TikTok): Don't be afraid to incorporate relevant trends, humor, and youthful language where appropriate, while ensuring it aligns with the overall brand voice. The hashtags #affordablemakeup #profusionuk #glowymakeup #springmakeup are good examples.
• •Empower and Inspire Creativity: Focus on how the products enable self-expression and confidence. Use words like "unleash," "create," "inspire," "magic," "rock your confidence." Encourage users to experiment and have fun with makeup.

Social Perception

Positive Value for Money, Good for Beginners and Budget-Conscious Consumers, Increasingly Recognized, Fun and Creative, Generally Trustworthy, Cruelty-Free Status Appreciated

Copy Examples

• •🎨✨ Unleash your inner artist without breaking the bank! Our NEW [Palette Name] has arrived, packed with [Number] stunning, pigment-rich shades for every vibe and every face. Cruelty-free, effortlessly blendable, and all yours for just £[Price]! Who’s ready to create some magic? 💖 #ProfusionUK #AffordableGlam #MakeupForAll #CrueltyFreeBeauty #NewMakeup
• •GRWM for a look that slays ALL DAY (on a budget, obvs 😉). Featuring our fave [Product 1], [Product 2] & the must-have [Product 3]! ✨ What look are you creating this week? Show us! 👇 #ProfusionCosmetics #GetReadyWithMe #MakeupChallenge #ViralMakeup #BudgetBeautyUK #TikTokMadeMeBuyIt
• •Still searching for that perfect, everyday [Product Type, e.g., Nude Eyeshadow Palette]? ✨ Look no further! Our best-selling [Product Name] delivers pro quality, stunning shades, and endless looks, all while being kind to your wallet AND animals! 🐰 Join the thousands who love it! Shop now & get creative! [Link] #ProfusionUK #BestSeller #AffordableQuality #CrueltyFreeMakeup #YourGoTo
• •Hey Gorgeous! 🎉 Your Makeup Bag Called... It Wants These DEALS! (Up to 50% Off!) Ready to play with some colour? 🌈 Treat yourself to that Profusion fave you've been eyeing or discover something new! From vibrant palettes to essential tools, all our cruelty-free goodies are now even more accessible. Go on, you deserve it! Shop the sale: [Link]
• •At Profusion, we believe everyone deserves to feel fabulous. That's why our [Product Name] is designed for every age, gender, skin tone, and skill level. Packed with [Key Feature, e.g., intense pigment], it’s 100% cruelty-free and made to help you rock your confidence in style. Get creative, have fun, and show the world YOUR magic! ✨