Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Empowering and Inspiring, Value-Oriented and Unpretentious, Trendy and Vibrant

Brand Values

• •Accessibility/Inclusivity
• •Affordability
• •Quality
• •Cruelty-Free
• •Creativity and Self-Expression
• •Positivity and Confidence
• •Community Engagement (emerging)

Best Practices

• •Emphasize Value & Quality: Always highlight the combination of affordability *and* good quality. Use phrases like "pigment-packed for less," "pro results, budget price," or "amazing value."
• •Maintain an Inclusive and Encouraging Voice: Use welcoming language that speaks to everyone, regardless of skill level or background. Focus on empowerment, experimentation, and fun. ("You got this!", "Let's play!", "Discover your style").
• •Showcase Vibrancy and Fun: Incorporate enthusiastic and playful words. Use emojis appropriately on social media to convey energy (✨🎨🌈). Talk about the joy of makeup.
• •Reinforce Core Values: Regularly mention "cruelty-free" status and the brand's commitment to inclusivity ("for every skin tone," "beauty for all").
• •Be Authentic and Relatable: Avoid overly technical jargon unless explaining a specific benefit simply. Share user-generated content and customer testimonials to build trust and show real-world application. Keep the tone down-to-earth and friendly.

Social Perception

Positive Value Proposition, Good for Experimentation, Influencer Overlooked but Customer Approved, Hit-or-Miss (Historically/Minority View), Cruelty-Free Advocate

Copy Examples

• •🌈 Unleash your inner artist! 🎨 Our NEW 'Chromatic Dreams' palette is bursting with 35 vibrant, cruelty-free shades for just £12! From bold mattes to dazzling shimmers, get ready to play, create, and express YOUR unique vibe. #ProfusionUK #AffordableGlam #ColorYourWorld #CrueltyFreeBeauty
• •(Upbeat, trendy music) Hey Glow-Getters! ✨ Watch how I create this stunning festival look using our 'All Night Long' essentials. Just a pop of our £5 liquid eyeshadow, a swipe of the £4.50 Dream Big Mascara, and a dash of our sparkle dust! Affordable, fabulous, and always cruelty-free! 😉 Tag a friend who needs this! #ProfusionCosmeticsUK #FestivalMakeup #BudgetBeauty #TikTokMadeMeBuyIt #EasyMakeup
• •Profusion Cosmetics UK: Your Go-To for High-Quality, Cruelty-Free Makeup That Won’t Break the Bank. Explore vibrant colours, build your skills, and rock your confidence. Beauty for everyone, every budget. Shop Now & Get Creative!
• •Dreaming of becoming a makeup pro? Or just love to experiment? 🤔 Profusion Cosmetics UK offers professional-quality palettes at prices that let your creativity soar! Build your kit, discover your style, and join our vibrant community. 100% Cruelty-Free. What look will you create today? #ProfusionPro #MakeupArtistKit #AccessibleBeauty #UnleashYourArt
• •✨ Treat Yourself! ✨ Affordable Glam Inside | Profusion Cosmetics UK (Email Body Snippet): Hey Beauty! Ready to add some sparkle to your collection without emptying your wallet? Discover our best-selling palettes and new arrivals – all packed with pigment, totally cruelty-free, and designed for YOU to have fun with! Because everyone deserves to feel fabulous.