Tono de Marca

Authentic & Traditional, Passionate & Energetic, Quality-Focused & Unpretentious, Warm & Inviting, Modern & Accessible

Valores de Marca

• •Tradition
• •Quality
• •Authenticity
• •Passion
• •Customer Focus
• •Innovation (within Tradition)
• •Value for Money
• •Environmental Responsibility & Human Capital

Mejores Prácticas

• •Embrace Neapolitan Heritage Authentically: Consistently weave in references to Naples, Italian coffee culture, and the brand's founding in 1956. Use Italian words sparingly and appropriately (e.g., "crema," "espresso napoletano," "profumo") to add flavor without alienating a broader audience.
• •Focus on Sensory Experience: Use vivid language that appeals to the senses – describe the "intense aroma" (profumo), "velvety crema," "rich body," and "bold taste." This reinforces the quality and the pleasure of drinking Caffè Barbaro.
• •Maintain an Energetic and Passionate Voice: Let the love for coffee shine through. Use enthusiastic language, especially on platforms like TikTok and Instagram, while ensuring it still feels genuine and connected to the product's quality.
• •Be Direct and Unpretentious: While highlighting quality, avoid overly technical jargon or an elitist tone. Caffè Barbaro is positioned as good, accessible coffee for everyday enjoyment. The message should be clear and confident.
• •Balance Tradition with Modernity: Acknowledge the brand's history while also showcasing its relevance today through modern production and product offerings like compatible capsules. This appeals to both traditionalists and those seeking convenience.

Percepción Social

Positive: Customers generally perceive Caffè Barbaro as a provider of strong, authentic Neapolitan espresso with excellent crema and intense flavor, often at a good price point. It's seen as a reliable brand for those who enjoy a traditional, robust Italian coffee. Appreciation for Tradition. Associated with "Profumo Napoletano". Reliable for Capsule Users. Engaging on Social Media.

Ejemplos de Copy

• •Caffè Barbaro: The Soul of Naples, Brewed in Your Cup. Since 1956, we've passionately crafted authentic Neapolitan espresso. Taste the tradition, feel the energy. Your perfect Italian coffee moment starts now.
• •That Neapolitan Profumo. That Barbaro Crema. ✨ Dive into the intense flavor and velvety richness of real Italian espresso. It’s not just coffee, it’s a daily ritual. #CaffeBarbaro #EspressoNapoletano #CoffeePassion #ProfumoNapoletano
• •Barbaro Rosso: Bold. Intense. Unapologetically Neapolitan. Get straight to the point with our Rosso blend. Packed with 80% Robusta, this is a coffee that means business – delivering a powerful kick, rich body, and lasting crema. For those who love their coffee strong and full of character, just like Naples itself.
• •From Our Family to Yours: The True Taste of Neapolitan Coffee. Quality Beans, Generations of Passion.
• •Your morning espresso fix, the Neapolitan way! 🇮🇹☕️ Quick, creamy, and always delizioso! What’s your Barbaro go-to? #CaffeBarbaro #Espresso #NespressoCompatible #DolceGustoCompatible #CoffeeTikTok #ItalianCoffee #EasyCoffee