Brand Tone

Helpful and Informative, Quality-conscious and Trustworthy, Friendly and Approachable, Inspirational and Aspirational, Proudly Australian

Brand Values

• •Quality Craftsmanship
• •Preserving Memories
• •Customer Satisfaction
• •Sustainability
• •Australian Heritage
• •Design and Style

Best Practices

• •Prioritize Quality in Messaging: Always highlight the superior materials, craftsmanship, and durability of the products. Use phrases like "premium," "hand-crafted," "finest quality," and "built to last."
• •Emphasize Emotional Connection: Connect products with the value of preserving memories, storytelling, and celebrating life's milestones. Use evocative language that speaks to joy, love, and family.
• •Be Genuinely Helpful and Approachable: In all communications, from product descriptions to customer service responses, maintain a friendly, supportive, and informative tone. Offer advice and solutions.
• •Showcase Australian Pride Subtly but Consistently: Mention "Australian-made," "family-owned," and "Sydney workshop" where appropriate to reinforce this value.
• •Maintain Visual Consistency: Ensure that all visual content (website imagery, social media posts) aligns with the brand's aesthetic – clean, stylish, and focused on showcasing products beautifully within a home context. This reinforces the quality and design values visually.

Social Perception

High-Quality Provider, Reliable and Trustworthy, Support for Australian Business, Good Value for Money, A Go-To for Framing Needs

Copy Examples

• •Headline: Frame Your Forever: Quality Craftsmanship for Cherished Moments. Body: Don’t let precious memories fade in a drawer. Our Australian-made timber frames are built with passion and sustainable materials, designed to protect and showcase your story for a lifetime. Discover the Profile difference.
• •Headline: The Perfect Finish to Your Wall Story. Body: Creating a gallery wall? Our diverse collection of frames and wall art, from classic to contemporary, offers the perfect solution to express your style. Hand-crafted in Sydney, designed to inspire.
• •Headline: More Than a Frame, It's a Promise: Lifetime Quality Guaranteed. Body: Invest in memories that last. At Profile Products Australia, we stand by our craftsmanship with a lifetime guarantee on our frames. Cherish today, tomorrow, and always.
• •Headline: Sustainably Sourced, Beautifully Designed. Body: Elegance meets eco-consciousness. Our photo frames are crafted from carefully selected, sustainable timbers, because preserving your memories shouldn't cost the Earth. Explore our eco-friendly range.
• •Headline: From Our Family to Yours: Decades of Dedication to Your Memories. Body: Since 1977, our family-owned Australian business has been dedicated to helping you celebrate life's moments. Experience the care and quality that goes into every Profile product.