Brand Tone

sentimental, appreciative, and professional

Brand Values

• •Quality and Craftsmanship
• •Emotional Connection
• •Customer-Centric Service
• •Authenticity

Best Practices

• •Lead with Emotion, Support with Professionalism: Start with the emotional core of the message—the memory, the love, the celebration—but ensure the supporting details (product specs, shipping info, policies) are clear, concise, and professional.
• •Center the Customer's Story: Whenever possible, use user-generated content, testimonials, and customer stories. Frame your copy around their experiences. Instead of saying "Our paintings are great," say "See why Jessica called her painting 'the most beautiful gift she's ever received'."
• •Use a Warm and Appreciative Vocabulary: Incorporate words like "cherished," "timeless," "honor," "celebrate," and "thank you" into your copy. This reinforces the brand's sentimental and appreciative tone.
• •Create a Style Guide: Develop a simple internal guide that outlines the brand's tone, key value propositions, and preferred terminology (e.g., "hand-painted" vs. "reproduction," "custom" vs. "personalized"). This ensures consistency across all platforms and team members.
• •Maintain Authenticity in Every Interaction: Whether responding to a 5-star review or a customer complaint, the tone should remain consistent. Thank customers for positive feedback and address negative feedback with empathy and a professional, solution-oriented approach. This reinforces the brand's core values of service and authenticity.

Social Perception

reliable and high-quality provider of personalized art and decor

Copy Examples

• •From a Moment to a Masterpiece. Your favorite memories are a work of art. Let our artists hand-paint the moments you never want to forget. The perfect gift for anniversaries, weddings, or just because. Swipe to see the magic. ✨ #CaptureForever #HandmadeWithLove #ProfessionalArtwork
• •That's a forever kind of love. We were so honored to turn a photo of Bella the Golden Retriever into a timeless portrait for her family! Thank you, Sarah, for trusting us with such a precious memory. Who in your life deserves a custom portrait? 🐾 #DogsofArt #CustomPetPortrait #CustomerLove
• •Your Memories, Reimagined as Art. We transform your cherished photos into hand-painted portraits, custom wood signs, and elegant acrylic frames. Quality craftsmanship, made with love. Create Your Artwork
• •Subject: The Gift They'll Never Forget. This holiday season, give more than just a gift—give a memory. Imagine their face when they unwrap a hand-painted portrait of a beloved family member, a cherished pet, or a moment you shared together. Order by [Date] for guaranteed holiday delivery! Shop Holiday Gifts
• •Unique Wedding Gift Idea: Custom Portrait. Looking for a wedding or anniversary gift that stands out? Turn their favorite couple photo into a beautiful, handmade oil painting. A timeless keepsake they'll treasure for a lifetime. #WeddingGift #AnniversaryGift #CustomArt #PortraitPainting #HandmadeGift