Brand Tone

Irreverent & Humorous, Bold & Unapologetic, Playful & Cheeky, Empowering & Rebellious, Community-Oriented & Friendly

Brand Values

• •Self-Expression & Individuality
• •Boldness & Courage
• •Quality
• •Fun & Laughter
• •Customer Connection
• •Female Founded

Best Practices

• •Embrace Irreverence: Use humor and sassy language to connect with your audience.
• •Speak Like Your Community Talks (But Better): Use language that resonates with a "fierce and fabulous" sewer who has an "edge" and a "sense of humour".
• •Be Unapologetically Bold (Within Reason): Reinforce the idea that it's okay to be different and to create items that are unconventional.
• •Balance Sass with Support: While the tone is irreverent, ensure that customer service-oriented copy (FAQs, shipping info, problem resolution) is still clear, helpful, and friendly.
• •Maintain a Playful Vibe: Avoid being genuinely offensive or hateful; aim for cheeky and rebellious fun.

Social Perception

Empowering for crafters, allowing them to break away from traditional designs and inject humor and attitude into their work. Perceived as cheeky and rebellious, attracting those who appreciate a unique and bold sense of humor in their crafting supplies.

Copy Examples

• •Unique & Sassy Fabrics for Bold Quilters.
• •Turn heads, drop jaws, and maybe a few expletives— Profanity Fabric is the bold, unapologetic upgrade your DIY projects are begging for!
• •Profanity Fabrics that speak louder than words—because why just sew when you can swear in style?
• •Unleash your inner rebel with fabrics that don't just make statements, they drop mic-worthy F-bombs!
• •😉 Welcome to Profanity Fabric.