Brand Tone

Expert & Technical, Quality-Conscious & Confident, Customer-Focused & Supportive, Innovative, Direct & Informative

Brand Values

• •Quality & Durability
• •Efficiency & Sustainability
• •Innovation & Technology
• •Customer Empowerment & Support
• •Performance

Best Practices

• •Prioritize "Made in Germany" Quality: Consistently weave in the German engineering, precision, and high-quality component aspects to reinforce trust and the premium nature of the products.
• •Speak with Technical Authority, Clearly: Use accurate technical terms (like PPFD, µmol/J) but always explain their benefits in terms of plant growth, efficiency, or cost savings to be accessible to a wider audience.
• •Emphasize Efficiency and Long-Term Value: Continuously highlight the energy savings, longevity, and lower heat output compared to traditional lighting, justifying the initial investment.
• •Maintain a Supportive and Solution-Oriented Voice: Frame product features as solutions to grower challenges (e.g., heat problems, noise, complex setups). Offer guidance and highlight the availability of customer support.
• •Showcase Innovation and Future-Readiness: Regularly introduce new technologies, features like app control, and the upgradeable nature of the systems to position the brand as forward-thinking and a long-term partner for growers.

Social Perception

High-Quality but Premium Priced, Reliable & Efficient, Good Customer Service, Trusted by Growers, Strong for DIY Community

Copy Examples

• •Headline: Illuminate Your Growth: German-Engineered LED Power for Serious Cultivators. Body: Stop compromising on your yield. Pro Emit delivers cutting-edge LED grow lights, meticulously crafted in Germany for unparalleled efficiency and plant performance. Experience the difference true quality makes.
• •Headline: Future-Proof Your Grow: Upgradeable, App-Controlled LED Solutions. Body: Invest in technology that grows with you. Our modular LED systems are not only built to last but designed for the future, featuring app integration and easy upgrades. Maximum control, minimal waste.
• •Headline: Silent Power, Visible Results. Discover Pro Emit's NoNoise Passive Cooling. Body: Focus on your plants, not on noisy fans. Pro Emit LED lights feature advanced passive cooling for completely silent operation and enhanced durability. Powerful illumination, peacefully delivered.
• •Headline: Your Partner in Cultivation: Expert Support & DIY Kits for Every Grower. Body: Whether you're a seasoned pro or starting your first grow, Pro Emit is here to help. Choose our Plug & Play solutions or build your own perfect setup with our renowned DIY-M-KITS, backed by our 24/7 expert German support.
• •Headline: Slash Energy Costs, Boost Your Harvest. The Smart Switch to Pro Emit LEDs. Body: Tired of high electricity bills and subpar lamps? Pro Emit’s high-efficiency LED grow lights drastically cut energy consumption compared to traditional HPS systems, delivering superior light quality for healthier plants and bigger yields.