Brand Tone

Natural, gentle, minimalist, professional (salon-quality), trustworthy, authentic. Adding elements of playful, exciting, vibrant, youthful, accessible, and engaging.

Brand Values

• •Natural & Organic
• •Simplicity & Effectiveness
• •Multi-Purpose & Holistic
• •Gentle & Safe
• •Authenticity & Craftsmanship
• •Accessibility & Inclusivity
• •Playfulness & Excitement

Best Practices

• •Develop a "Brand Voice Chart": Create a document that clearly defines the brand's personality traits (e.g., "Natural," "Playful," "Trustworthy," "Youthful," "Expert"), provides "do's and don'ts" for language, and lists keywords/phrases that align with the tone. Regularly update this as the brand evolves.
• •Target Audience Focus (Gen Z + Existing Loyalists): Always write with the specific audience in mind. For "product," this means balancing the established trust of natural/organic benefits with fresh, engaging language that resonates with a younger demographic without alienating long-term users. Use relatable scenarios and aspirational yet achievable looks.
• •Highlight Multi-Functionality & Simplicity Playfully: Emphasize the ease and versatility of the products (e.g., "Your all-in-one wonder balm!") in a light, benefit-driven way. Show how it simplifies routines while delivering great results, making "organic" feel effortless and fun.
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how happy customers describe the products and their effects. Incorporate their authentic language and enthusiasm (where appropriate and aligned with the brand voice) to build relatability and social proof.
• •Visual & Textual Harmony: Ensure the tone of the copy matches the visual branding across all platforms (website, social media, ads). If visuals are becoming more vibrant and youthful (as with the rebranding), the copy needs to reflect that energy while still conveying the core values of natural ingredients and quality.

Social Perception

Highly Trusted, Effective for "Wet Look", Good Quality Ingredients, Multi-Functional Hero Product, Reliable, Shifting Image

Copy Examples

• •Headline: Organic. Fun. Fabulously You. ✨ Body: Unleash your style, naturally! product's organic goodness meets playful vibes. Get the look you crave, kind to your hair & the planet. #PlayOrganic #productBeauty
• •Headline: Your Go-To Glow Up! 🌿💧 Body: From salon secrets to your shelf! Our iconic wax gives you that perfect wet-look shine and all-day moisture. Hair, skin, lips - sorted! Simple, effective, awesome. #TheProductGlow #OrganicEssential
• •Headline: Gen Z Approved Organics! ✌️ Body: Tired of boring? So are we! product is shaking up organic beauty. Get vibrant styles with ingredients you can trust. Express yourself, the #product way! (Feat. Nana Mori's fave picks!)
• •Headline: Small Tin, Big Magic! ✨ Body: One little tin of our cult-fave hair wax = endless styles + happy skin. Packed with nature's best, ready for your everyday adventures. Simple. Pure. Playful. #ProductMagic #MultiTasker
• •Headline: Beyond Organic. It’s product. 💁‍♀️ Body: We believe organic should be exciting! Experience scents that uplift and textures that inspire. Join the movement for beauty that’s good for you and brings a smile to your face. #NextLevelOrganic #BeAProductFan