Brand Tone

Professional and Informative, Service-Oriented and Reliable, Adaptable and Evolving, Direct and Accessible (on Facebook)

Brand Values

• •Quality
• •Customer Focus
• •Integrity and Reliability
• •Continuous Improvement and Evolution
• •Responsibility and Commitment

Best Practices

• •Maintain Professionalism: Always use clear, precise language. Avoid overly casual slang or jargon that is not industry-standard. Ensure grammatical accuracy and a polished presentation in all communications.
• •Emphasize Reliability and Quality: Consistently reference quality assurances (like ISO certification where appropriate), the durability/precision of products, and the company's experience to build trust.
• •Be Solution-Oriented: Frame product descriptions and marketing messages around how Productos Biológicos Hyla helps solve customer problems or meet their specific laboratory needs, rather than just listing features.
• •Use Consistent Terminology: Ensure that product names, categories, and technical terms are used uniformly across all platforms (website, social media, catalogs).
• •Educate and Inform: Provide valuable information that showcases expertise. This could be through detailed product specifications, brief explanations of product applications, or highlighting how products meet industry standards. This reinforces the image of a knowledgeable and supportive partner.

Social Perception

Positive Service and Product Quality, Specialized Supplier, Established and Experienced, B2B Focus

Copy Examples

• •Headline: Your Lab's Progress, Our Priority. Quality Supplies, Integral Solutions. Body: At Productos Biológicos Hyla, we understand the critical demands of your laboratory. Since 1983, we've been dedicated to providing high-quality equipment, reagents, and consumables, backed by our ISO 9001:2015 certification. Partner with us for reliable solutions that advance your research and operations. Explore our catalog today. Call to Action: Visit pbhyla.com.mx
• •Headline: Evolving with Your Needs: The HYLA Commitment to Excellence. Body: The scientific landscape is ever-changing, and so are your requirements. Productos Biológicos Hyla is committed to continuous improvement, offering flexible and tailored solutions in laboratory supplies and medical devices. We're not just a supplier; we're your strategic ally in achieving precision and quality. Call to Action: Learn More About Our Quality Policy.
• •Headline: ISO 9001:2015 Certified Quality You Can Trust. Body: When precision matters, trust Productos Biológicos Hyla. Our commitment to rigorous quality standards, validated by our ISO 9001:2015 certification, ensures that every product we deliver meets your highest expectations. From diagnostic reagents to essential lab equipment, we provide the reliability your work demands. Call to Action: Request a Quote.
• •Headline: The Right Reagents, Right When You Need Them. Body: Ensure the accuracy and efficiency of your laboratory processes with our comprehensive range of high-purity reagents and chemical supplies. Productos Biológicos Hyla offers a diverse selection for research, diagnostics, and industrial applications. Fast, reliable, and precise – supporting your breakthroughs. Call to Action: Browse Our Reagent Catalog.
• •Headline: Partnering for Progress: Integral Laboratory Solutions by HYLA. Body: Beyond just products, Productos Biológicos Hyla offers integral solutions designed to meet the unique challenges of your laboratory. With decades of experience and a focus on customer satisfaction, we provide the equipment, supplies, and dedicated support you need to excel. Call to Action: Contact Our Specialists Today.