Tono de Marca

Authentic, Confident, and Nostalgic

Valores de Marca

• •Heritage & Legacy
• •Authenticity & Originality
• •New York Energy
• •Quality & Craftsmanship

Mejores Prácticas

• •Lead with Heritage: Always anchor the narrative in the brand's New York origins and its 1970s founding. Use dates, historical milestones, and the "Product of New York" story as a consistent thread.
• •Speak with Quiet Confidence: Avoid hype-driven language ("The most insane drop ever!"). Instead, use declarative and assured statements. The brand's history provides its authority, so the copy should reflect that confidence without needing to shout.
• •Emphasize "The Alternative": Frame PONY as the choice for the individual. Use words like "authentic," "original," "classic," and "timeless" to contrast with competitors who might be perceived as trendy or mainstream.
• •Use a Direct, Uncomplicated Voice: Keep sentences clear and impactful. The tone should feel like a straightforward conversation, reflecting the no-nonsense attitude of New York City. Avoid overly complex or flowery language.
• •Balance Nostalgia with Modernity: While leveraging the past is key, ensure the brand feels relevant today. Pair heritage stories with modern, high-quality visuals and connect the "old-school vibe" to contemporary street style. It ’s for the "new generation" as much as it is for those who remember the original.

Percepción Social

Respected Heritage Brand, Symbol of Individuality, Quality Association, Comeback Narrative

Ejemplos de Copy

• •Not A Comeback. A Classic. Some things never go out of style. Born on the courts of NYC in '72, the Topstar isn't a trend. It's an institution. Built with the same soul, for a new generation. #ProductOfNewYork #PONY
• •The City Is Your Court. From the five boroughs to the world. Our new collection is engineered with the same New York energy that started it all. This isn't just footwear; it's a piece of the city. Shop now.
• •You Know Real When You See It. You're not one to follow the crowd. That's why you chose PONY. We've just dropped new styles inspired by our archives—the golden era of street and sport. See what's new before everyone else.
• •Legacy, Rebuilt. The M-100 was there when legends were made. Now, it's back. Featuring a premium leather upper and the unmistakable PONY chevron, this is more than a sneaker—it's 50 years of attitude, stitched into one iconic silhouette. Wear the history.
• •Break From the Hype. Tired of the same rotation? Step into a story. PONY has been the mark of authenticity since 1972. Real style doesn't scream, it endures. Find your pair. #WearPONY