Brand Tone

Aspirational & Elegant; Customer-centric & Trustworthy; Value-driven & Accessible

Brand Values

• •Quality
• •Customer Satisfaction
• •Trust and Reliability
• •Value
• •Style

Best Practices

• •Lead with Quality and Trust: In every piece of copy, whether for home goods or fashion, lead with the promise of quality and the trustworthiness of the brand. Use phrases like "authentic," "curated," "shop with confidence," and "trusted service."
• •Unify the Brand Story: Bridge the gap between home goods and fashion by focusing on the overarching theme of a "classy lifestyle." Frame both categories as ways to enhance the customer's personal style and environment.
• •Maintain a Customer-Centric Voice: Always write from the customer's perspective, focusing on benefits like "style you desire," "value you deserve," and "making your everyday special." Keep the tone helpful and approachable.
• •Highlight Core Service Promises: Consistently mention key value propositions like "fast, free shipping," "secure payments," and "excellent customer support" in ad copy and on product pages to reinforce reliability.
• •Use an Aspirational but Accessible Tone: Employ elegant and inspiring language ("elevate," "timeless design," "exclusive"), but pair it with inclusive and value-oriented words ("deals," "deserve," "accessible") to maintain the brand's dual appeal of being both high-class and attainable.

Social Perception

The public perception of Prodotti di Classe is overwhelmingly positive. They are viewed as a highly reliable and trustworthy online retailer. Customers feel secure purchasing from them, citing fast shipping and excellent service as key reasons for their satisfaction. The brand is perceived as a source for high-quality, stylish products at good prices, and many customers express a desire to purchase from them again. The long-standing, highly-rated eBay store significantly contributes to this perception of dependability and legitimacy.

Copy Examples

• •Elevate your everyday. Our new kitchen collection blends timeless design with modern functionality, making every moment in your kitchen a touch more special. Discover quality that inspires. #ProdottiDiClasse #HomeStyle #KitchenInspo
• •The style you desire, the value you deserve. For over a decade, we've been your trusted source for authentic designer fashion. Find your new favorite accessory in our exclusive sale. Fast, free shipping always. #DesignerDeals #LuxuryForLess #ProdottiDiClasse
• •Welcome Home to Style. From statement decor to essential kitchen tools, discover curated pieces that bring class and quality to every room. Shop with confidence.
• •As a valued member of the Prodotti di Classe family, we wanted you to be the first to know. Our new collection of hand-picked designer apparel has arrived. Experience the same quality and service you love, now in the season's most sought-after styles.
• •Still thinking about it? We saved it for you! Complete your order now and enjoy the quality and style of Prodotti di Classe, delivered to your door with our signature fast shipping and care. Your home (and wardrobe) will thank you.