Tono de Marca

Enthusiastic, Playful, Friendly, Approachable, Authentic, Trustworthy, Aspirational yet Relatable, Slightly Southern/Coastal

Valores de Marca

• •Adventure & Exploration
• •Quality & Durability
• •Family & Togetherness
• •Comfort & Functionality
• •Joy & Playfulness
• •Authenticity

Mejores Prácticas

• •Embrace "Get 'em DOHING": Infuse this active, enthusiastic, and slightly playful spirit into calls to action, headlines, and general descriptions. It’s unique to the brand and embodies its core.
• •Speak Parent-to-Parent: Use language that resonates with parents who value quality, safety, and enabling their children's adventures. Acknowledge the joys and challenges of raising active kids.
• •Highlight Benefits, Not Just Features: Instead of just saying "UPF 50+", explain why it matters: "Keeps them safer under the sun, so the adventure doesn't have to stop." Connect features to the values of adventure, protection, and comfort.
• •Show, Don't Just Tell, the Adventure: Use vivid, action-oriented language that paints a picture of children enjoying the outdoors. Words like "explore," "discover," "splash," "chase," and "conquer" fit well.
• •Maintain Visual & Verbal Harmony: Ensure the copy reflects the bright, active, and joyful imagery used on the website and social media. The words should feel like they belong in the happy, sunny world Prodoh portrays. Use upbeat and positive language consistently.

Percepción Social

Positive, Trusted, Stylish & Cute, Aspirational, Community-Oriented

Ejemplos de Copy

• •Headline: Sun Up, Fun Up! Gear Up for Adventure. Body: From dawn patrol fishing trips to sunset sandcastles, our UPF 50+ performance wear keeps your little explorers safe and comfy all day long. Let them chase horizons, not worry about the rays. #getemdohing
• •Headline: Built for Childhood. Ready for Anything. Body: Mud puddles? Bring 'em on. Spontaneous creek explorations? Absolutely. Prodoh gear is made tough for serious play, so their imagination is the only limit. Quality that lasts, adventures that last even longer.
• •Headline: Making Memories, One Splash at a Time. Body: Remember those endless summer days? Help them create their own. Our quick-drying, super-comfy swimwear and play clothes are designed for making the most of every sunny moment together. #prodohkids #familyadventures
• •Headline: The Original Adventure Starts Here. Body: We’re parents too. That’s why we created Prodoh – performance clothing that lets kids be kids, fully protected and endlessly comfortable. Inspired by our adventures, built for theirs. Discover the difference.
• •Headline: Little Anglers, Big Adventures! Body: Is there anything better than watching them reel in their first big catch? Our youth fishing shirts offer UPF protection and moisture-wicking tech, keeping them cool and focused from the first cast to the last. Time to #getemdohing!