Brand Tone

Innovative, Stylish, Reliable, Customer-Focused, Engaging

Brand Values

• •Quality and Durability
• •Innovation
• •Style and Design
• •Customer Satisfaction & Trust
• •Community/Team Spirit

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., innovative, stylish, reliable, fun, trustworthy), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Emphasize "Protection AND Style": Consistently weave in the dual benefit of robust protection without compromising on aesthetics. Use language that highlights both aspects in product descriptions, ads, and social media posts.
• •Use Active, Confident Language: Reflect the "innovative" and "genius generation" aspects with energetic and forward-thinking language. Avoid passive voice and overly technical jargon where simpler, more direct terms can be used. Words like "superb," "excellent," "premium," "robust," "smart," and "sleek" can reinforce quality and design.
• •Incorporate Customer-Centric Language: Speak directly to the customer's needs and desires (e.g., "Protection you can trust, Style you can’t resist," "products we all need and love"). Highlight how the products enhance their lifestyle and protect what's important to them. Use testimonials and user-generated content where appropriate to build trust and relatability.
• •Maintain Visual and Textual Consistency: Ensure that the visual elements (photography, colors, design) on the website and social media align with the written tone. A "bright and bold" visual style should be complemented by equally vibrant and confident copy. Regular audits of content across all platforms can help maintain this consistency.

Social Perception

Products provide excellent protection while being stylish and well-designed. High quality at an affordable price. A reliable brand with design variety.

Copy Examples

• •Headline: Next-Gen Protection. Show-Stopping Style. Body: Don't choose between a case that safeguards your tech and one that expresses your vibe. With Prodigee, get military-grade defense wrapped in a design you can’t take your eyes off. Innovated for your life, styled for you.
• •Headline: Seriously Smart Defense. Seriously Sleek Designs. Body: Your phone is your world. Protect it with Prodigee’s intelligent engineering, offering robust drop protection and a premium feel. All this, while keeping your device looking as sharp as you are. Protection you trust, style you can't resist.
• •Headline: Unleash Your Phone's Style. Lock Down Its Safety. Body: Tired of bulky, boring cases? Prodigee offers a fusion of vibrant, modern aesthetics and hardcore protection. From crystal clear cases that let your phone’s design shine, to bold colors that make a statement – we’ve got you covered.
• •Headline: Fun Meets Function. Prodigee Has Arrived. Body: Inspired by the genius generation, our cases are more than just protection; they're an extension of your personality. Enjoy innovative features, eye-catching styles, and the peace of mind that comes with trusted Prodigee quality.
• •Headline: Elevate Your Everyday. Protect Your Connection. Body: Prodigee delivers quality you can feel and protection you can count on. Our cases are designed for life on the go, blending seamless functionality with styles that are as unique as you. Experience the Prodigee difference.