Brand Tone

Professional, Confident, Helpful, Informative, Enthusiastic, Passionate, Approachable, Friendly, Customer-centric

Brand Values

• •Quality and Durability
• •Customization and Precision Fit
• •Safety
• •Innovation
• •Customer Satisfaction
• •Integrity and Accountability (Own It)
• •Collaboration (We Are In This Together)
• •Simplicity and Convenience (Make It Easy)
• •Community Involvement

Best Practices

• •Prioritize Quality and Precision in Language
• •Focus on Solutions and Benefits, Not Just Features
• •Maintain a Confident but Not Arrogant Stance
• •Be Helpful and Informative
• •Adapt Slightly for Different Platforms While Retaining Core Values

Social Perception

Positive: Provider of high-quality, sturdy, and reliable phone mounts that offer a superior custom fit compared to generic alternatives. Seen as an investment that is worth the cost for those seeking a premium, secure solution. The Made in Sweden aspect also contributes to a perception of quality and good engineering. Negative/Critical: Expensive. Dissatisfaction with the return policy, particularly restocking fees for opened items, and have had negative customer service interactions. There are occasional complaints about product durability over time or specific fitment issues.

Copy Examples

• •Headline: Stop the Wobble. Secure Your Drive. Body: Tired of flimsy mounts and dropped phones? ProClip USA offers custom-engineered dashboard mounts for your exact vehicle and device. Experience rock-solid stability and keep your focus where it matters – on the road. Built to last, designed to perform.
• •Headline: Precision Fit. Peace of Mind. Body: Don’t settle for one-size-fits-all. ProClip’s two-part mounting system is meticulously designed in Sweden for a seamless, damage-free fit in your car. Invest in quality, drive with confidence.
• •Headline: Your Device, Perfectly Placed. Your Journey, Uninterrupted. Body: Whether for navigation, communication, or entertainment, access your device safely and conveniently. ProClip USA mounts provide optimal viewing and interaction, ensuring your tech enhances your drive, not hinders it. Discover the ProClip difference.
• •Headline: Beyond the Commute: ProClip for Professionals. Body: From delivery fleets to emergency services, ProClip provides rugged, reliable mounting solutions that keep your team’s devices secure and accessible. Improve safety and efficiency with mounts designed for demanding environments.
• •Headline: The Last Phone Mount You’ll Ever Need to Buy. Body: Engineered with high-quality materials and a passion for precision, ProClip mounts are built for the long haul. While others compromise, we customize. Feel the security of a ProClip mount.