Brand Tone

Inspirational, Bold, and Community-Oriented

Brand Values

• •Evangelism and Witnessing
• •Faith in Action
• •Modern Faith Expression
• •Glorifying God

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission of evangelism. Whether in a product description or a social post, remind the audience that the purpose is to "proclaim," not just to wear a nice shirt.
• •Use Action-Oriented Language: Employ strong, empowering verbs like "Declare," "Ignite," "Share," "Live," and "Represent." This aligns with the brand's bold and active voice.
• •Balance Scripture with Style: While the brand is faith-based, its appeal is modern. Avoid overly preachy or dense theological language in marketing copy. Instead, use short, impactful phrases, biblical concepts, or verse references that are integrated naturally into a stylish context.
• •Foster a Community, Not Just a Customer Base: Use inclusive language like "we," "us," and "the Proclaim family." Encourage user-generated content by creating a branded hashtag and featuring customer photos. This reinforces the community-oriented value.
• •Be Authentic and Passionate: The copy should feel like it's written by a believer for believers. Share testimonies (with permission), talk about the "why" behind a design, and let the genuine passion for the mission shine through in every word. This builds trust and resonates deeply with the target audience.

Social Perception

The brand is perceived as being for individuals who want to integrate their faith into their modern lifestyle and fashion choices, passionate about sharing their beliefs. It is building a community of like-minded individuals, solidified through user-generated content and influencer collaborations, establishing its image as a relevant and active participant in the Christian youth and young adult subculture. Customers view the products as functional tools for ministry and personal expression, with the "conversation starter" aspect being key to its appeal.

Copy Examples

• •This isn't just a hoodie. It's a statement. A conversation starter. A declaration that you're about His business. Wear your mission. #ProclaimClothing #GodsWork #FaithInAction
• •We are a family of believers, united by faith and a call to proclaim it to the world. Every piece of clothing we create is designed to empower you to share the Gospel. Are you ready to wear your faith? Shop the collection and find your voice.
• •Your daily reminder, woven into a premium, ultra-soft tee. The Christian walk is a cycle of prayer, hard work for His kingdom, and unwavering faith. This shirt is for the believer who understands the discipline of devotion. It's more than a motto; it's your lifestyle. Ethically sourced and designed to spark conversation.
• •Last week, we got a message from David in Texas. He told us he was wearing his Proclaim tee at a coffee shop when someone asked him what it meant. That simple question led to a 30-minute conversation about faith, hope, and purpose. This is why we do what we do. Its not about clothes. Its about creating opportunities. What conversation will you start?
• •My style has a purpose. What's yours? #ChristianApparel #FaithFashion #Proclaim