Brand Tone

Professional, Scientific, and Aspirational.

Brand Values

• •Science-Backed
• •High Quality
• •Sustainability
• •Efficacy and Results-Driven
• •Simplicity and Transparency

Best Practices

• •Lead with Science: Always ground the marketing claims in the scientific foundation of the brand. Mention the nutritionist-led formulation, the clinically researched ingredients, and the specific benefits proven by science.
• •Use Aspirational but Clear Language: While the tone is aspirational (e.g., "radiant skin," "wellness journey"), the description of the product's function and benefits should remain clear, simple, and direct. Avoid jargon where simpler terms will do.
• •Highlight "New Zealand Made" and "Sustainable": These are key brand values that resonate with conscious consumers. Mention the local formulation and manufacturing, as well as the sustainable sourcing and recyclable packaging, to build trust and appeal to a specific market segment.
• •Emphasize Quality and Purity: Use words like "premium," "high-dose," "pure," and "thoughtfully crafted" to reinforce the high quality of the ingredients. Stress the absence of fillers, gluten, dairy, and sugar to appeal to health-conscious individuals.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the language used in all copy—from social media captions to the website—aligns with the clean, professional, and bright aesthetic of the brand's visual identity. The voice should always be encouraging, informative, and polished.

Social Perception

Trusted, Premium, and Effective.

Copy Examples

• •Elevate your morning ritual. Our Collagen Beauty Blend is more than just a supplement; it's a science-backed promise for radiant skin. Formulated by a nutritionist, each scoop contains high-dose marine collagen and powerful antioxidants to nourish from within. Start your day with intention. #Prochaine #ScienceOfBeauty #WellnessJourney
• •Tired of collagen powders that don't deliver? Prochaine is different. Developed by Dr. Sarah Mitchell Weston (PhD, Nutrition), our unique blend not only replenishes collagen but helps protect it. Experience the dual-action difference. Shop now for healthier skin, hair, and nails.
• •Prochaine was founded on a simple belief: supplements should be effective, pure, and backed by credible science. As a New Zealand family-owned business, we combine nutritional expertise with a passion for sustainability. Our products are meticulously researched, using only the highest quality, sustainably sourced ingredients to deliver results you can see and feel. We leave out the fillers, so all you get is everything your skin needs, and nothing it doesn’t.
• •Introducing Prochaine Barista Collagen—a world-first designed to seamlessly blend into your daily coffee. We know your wellness routine needs to be convenient. That’s why we created a flavourless, heat-stable collagen that dissolves instantly in your favourite hot drink without changing the taste. Now you can support your skin's elasticity and glow with every sip. Ask for it at your local café or get yours online today!
• •Discover what makes our Collagen Beauty Blend so effective. 1. Marine Collagen: For skin elasticity. 2. Holimel®: A potent antioxidant to protect your skin. 3. Vitamin C: Essential for collagen production. 4. Zinc: For healthy skin support. Simple, scientific, sustainable. #CollagenBenefits #CleanBeauty #ProchaineNZ