Brand Tone

Supportive & Empathetic, Professional & Trustworthy, Informative & Educational, Innovative & Leading, Accessible & Encouraging

Brand Values

• •Patient Welfare/Patient-Centricity
• •Quality & Efficacy
• •Trust & Transparency
• •Innovation
• •Community & Support
• •Affordability & Accessibility
• •Education

Best Practices

• •Deeply Understand the Bariatric Patient: Copy should always address their specific concerns, challenges (e.g., nutrient absorption, pill fatigue, emotional journey), and aspirations with empathy and respect.
• •Prioritize Clarity and Simplicity: While being informative, avoid overly complex medical jargon. Make benefits and instructions easy to understand. The core message is often about simplifying the patient's regimen.
• •Balance Professionalism with Warmth: Maintain a credible, expert voice (referencing guidelines, testing) while also being encouraging, supportive, and approachable, reflecting the community aspect of the brand.
• •Highlight Trust and Transparency: Consistently mention quality commitments, such as third-party testing and formulations based on medical guidelines, to reinforce reliability.
• •Be Consistent Across All Channels: Whether it's a product description, social media post, blog article, or podcast script, the core tone and values (supportive, trustworthy, educational, innovative, accessible) should shine through. Ensure all content creators understand and adhere to this voice.

Social Perception

ProCare Health is generally viewed positively by its target audience. Customers appreciate the quality and effectiveness of the vitamins, particularly their formulation for bariatric needs and the convenience of once-daily options. The taste of chewable products and the ease of swallowing capsules are often highlighted. The brand is seen as trustworthy due to its transparency (third-party testing) and alignment with medical guidelines. The educational resources and community support, like Bari Connected, are well-regarded.

Copy Examples

• •Your bariatric journey is unique, and so is your nutrition. Trust ProCare Health for once-daily, easy-to-take vitamins, expertly formulated for your post-surgery success. Quality you can feel, support you can count on.
• •Simplify your wellness, amplify your life. Our innovative bariatric supplements meet ASMBS guidelines and are third-party tested for your peace of mind. Because your health shouldn't be complicated.
• •Join the thriving Bari Connected community! At ProCare Health, we're more than just vitamins – we're your partners in lifelong health, offering education, support, and products designed with your bariatric needs at heart.
• •Worried about meeting your nutritional goals after WLS? Our affordable, high-absorption vitamins make it easier. Backed by science, created for you. That's the ProCare Health promise.
• •From the first once-daily bariatric multivitamin to our comprehensive support system, ProCare Health leads with innovation and a commitment to your well-being. Invest in your health with supplements you can trust.