Brand Tone

Expert & Knowledgeable, Customer-Centric & Supportive, Direct & Benefit-Oriented, Enthusiastic & Passionate (subtle)

Brand Values

• •Quality
• •Expertise & Experience
• •Customer Success & Satisfaction
• •Fair Pricing
• •Innovation & Continuous Improvement
• •Reliability & Durability

Best Practices

• •Ensure Consistency Across All Channels: Whether it's the website, product descriptions, Instagram captions, or customer service interactions, the core tone of a knowledgeable, quality-driven, and supportive expert should be evident.
• •Maintain the customer-centric approach by directly addressing customer needs and concerns.
• •Incorporate benefit-oriented language to highlight how products contribute to 'stressfreies Wachstum' and 'maximale Effizienz'.
• •Back up claims with specifics (e.g., 'over 30 years of experience,' '15 years of fertilizer development').
• •Continue emphasizing 'Made in Germany' for its fertilizers, stressing purity, quality, and sustainability.

Social Perception

Positive Customer Feedback, Specialized Niche Provider, Trustworthy

Copy Examples

• •Experience the difference quality light makes.
• •Share your journey with #ProbodByBuzi!
• •Let's grow together.
• •Use terms like 'optimize,' 'maximize yield,' 'full potential,' and 'successful cultivation.'
• •The 'Pflanzen würden PROBUD® saufen!'