Brand Tone

Practical and Informative, Value-Oriented, Modern and Stylish, Reliable and Trustworthy, Customer-Centric

Brand Values

• •Quality and Durability
• •Affordability/Value
• •Modern Design & Innovation
• •Functionality and Ease of Use
• •Customer Empowerment (DIY)
• •Simplicity

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, concise language. Avoid overly technical jargon unless explaining a specific benefit. Make product features and benefits easy to understand.
• •Emphasize Value and Quality: Consistently highlight the combination of affordability and durable, quality materials. Use phrases like "great value," "built to last," and "premium feel without the premium price."
• •Showcase Modern Aesthetics: Use descriptive words that evoke a sense of modern style, such as "sleek," "contemporary," "minimalist," and "elegant."
• •Maintain a Helpful and Empowering Voice: Frame copy around helping customers achieve their home improvement goals. Support the DIY spirit by emphasizing ease of installation and the transformative impact of the products.
• •Incorporate Customer-Centric Language: Use testimonials and user-generated content where appropriate. Address customer needs and pain points directly, positioning Probrico as a reliable solution provider. Focus on how the products improve the customer's home and lifestyle.

Social Perception

Positive for Value and Modern Aesthetics, Good Quality for the Price, Mixed Feedback on "Feel", Generally Easy Installation, Focus on Hardware, Emerging Smart Home Player, Influencer Collaboration

Copy Examples

• •Headline: Upgrade Your Home, Effortlessly. Body: Discover Probrico's range of stylish and durable door handles. Modern design meets easy installation for a refresh you'll love. Quality you can feel, at a price that makes sense.
• •Headline: Smart Security, Simplified. Body: Experience the convenience of Probrico smart locks. Fingerprint access, app control, and robust security – all designed to seamlessly integrate into your modern lifestyle. Embrace innovation, embrace peace of mind.
• •Headline: The Perfect Finish for Your Vision. Body: From sleek cabinet pulls to contemporary door knobs, Probrico offers the hardware to bring your DIY projects to life. Achieve that high-end look without the high-end price tag.
• •Headline: Built to Last. Designed to Impress. Body: Don't compromise on quality or style. Probrico hardware is crafted for durability and designed with modern aesthetics in mind. Elevate your space with confidence.
• •Headline: Your Home, Your Style, Our Hardware. Body: Probrico empowers you to create a home you love. Explore our extensive collection of affordable, high-quality hardware and enjoy the satisfaction of building a smart, beautiful living space.