Brand Tone

Enthusiastic & Passionate, Knowledgeable & Expert, Customer-Focused & Friendly, Aspirational & Quality-Driven, Community-Oriented

Brand Values

• •Passion for Cycling
• •Expertise & Knowledge
• •Quality & Premium Products
• •Customer Experience & Service
• •Customization & Personalization
• •Integrity & Trustworthiness
• •Community

Best Practices

• •Speak from Passion: Always let the genuine enthusiasm for cycling and high-quality gear shine through. Use vivid, energetic language that reflects a love for the sport.
• •Emphasize Expertise Confidently but Approachably: Share technical knowledge and insights clearly, but avoid overly jargon-heavy language that could alienate less experienced riders. Position the team as trusted advisors.
• •Focus on the Rider's Experience: Frame product benefits around how they enhance the rider's experience, performance, and enjoyment. Highlight customization and personalization.
• •Maintain a Helpful and Supportive Voice: Whether it's in product descriptions, social media responses, or service information, ensure the tone is always helpful, friendly, and geared towards solving the customer's needs.
• •Showcase Quality and Aspiration: Consistently use language that reinforces the premium nature of the products and the aspirational aspect of achieving the "dream build" or ultimate ride, without being elitist.

Social Perception

Positive, Reliable & Trustworthy, Expert Resource, Good Value, Responsive

Copy Examples

• •Instagram Post (Showcasing a custom build): "Stop dreaming, start riding. ✨ This custom Yeti SB150 'Dream Build' just rolled out of our Newport Beach workshop, specced to perfection for tackling serious trails. Our passion? Building bikes that are as unique as the riders who shred them. What would your dream build look like? #ProBikeSupply #DreamBuild #YetiCycles #MTBLife #CustomBike #RideInStyle"
• •Website Homepage Banner: "Your Ultimate Ride Starts Here. At Pro Bike Supply, we're more than just a shop – we're rider-owned experts passionate about crafting your perfect high-performance mountain bike. Explore top-tier brands, get pro advice, and experience the thrill of a bike built just for you. [Shop Now Button]"
• •Facebook Ad (Promoting a sale on components): "Upgrade Your Adventure! 🚀 Score amazing deals on high-performance Fox suspension, SRAM drivetrains, and more during our Summer Component Sale. Our pros are here to help you choose the perfect parts to elevate your ride. Don't just ride, dominate. Shop online or visit us in Newport Beach! #ProBikeSupply #BikeSale #MTBParts #UpgradeYourRide #CyclingDeals"
• •Email Newsletter Snippet (Highlighting new arrivals): "Fresh Drops & Expert Picks! 🔥 Check out the latest arrivals from Ibis and Pivot, hand-selected by our team of passionate riders. We've got the gear and the know-how to get you on the trails with unmatched performance. Need help choosing? Our 'Ask a Pro' team is just a click or call away! [Link to New Arrivals] [Link to Contact Us]"
• •YouTube Video Description (For a bike check video): "Matty walks you through this insane custom Specialized Enduro build! 🤘 We dive deep into every component choice, why it was selected, and how it contributes to this trail-slaying machine. At Pro Bike Supply, we live and breathe bikes, and love sharing our passion and expertise with you. Got questions about your own build? Drop them in the comments below! Don't forget to subscribe for more epic builds and MTB content! #ProBikeSupply #BikeCheck #CustomMTB #SpecializedEnduro #MTBTech #RiderOwned"