Brand Tone

informative, solution-oriented, and encouraging

Brand Values

• •Solution-Based Beauty
• •Health-Focused
• •Effectiveness
• •Natural Ingredients & Sustainability
• •Innovation
• •Customer Satisfaction

Best Practices

• •Always Circle Back to "Healthify Your Beauty": Ensure messaging, where appropriate, connects back to the core brand promise of not just aesthetic improvement but also enhancing the health of nails and feet.
• •Focus on Solutions and Benefits: Clearly articulate the problem the product solves and the tangible benefits the customer will experience (e.g., "stops peeling," "reduces calluses," "restores natural color").
• •Use Clear, Direct, and Informative Language: Avoid overly technical jargon. Explain product features and ingredients in an easy-to-understand manner, highlighting their positive impact.
• •Incorporate an Encouraging and Empowering Voice: Frame product benefits in a way that makes the customer feel hopeful and confident about achieving their desired results (e.g., "finally be able to use open toed shoes without feeling ashamed").
• •Maintain Transparency about Ingredients and Formulation: Continue to highlight "21+ free" formulas and the inclusion of beneficial natural ingredients like botanicals and vitamins, reinforcing the "clean" and "healthy" aspects of the brand.

Social Perception

Customers generally perceive Probelle products as effective, particularly the fungal treatments and nail strengtheners. Many reviews mention seeing noticeable improvements. The absence of harsh chemicals and the focus on healthier ingredients are often positively noted. Products are often described as easy to apply. Engagement on platforms like TikTok with hashtags like #probelleofficial and #probelle indicates a growing community and brand awareness, particularly through influencer content showcasing product use and results.

Copy Examples

• •Headline: Tired of hiding your nails? Sub-copy: Our Natural Fungal Nail Treatment is clinically shown to help restore healthy-looking nails. We healthify your beauty, starting from your fingertips.
• •Headline: Brittle, peeling nails? There's a solution. Sub-copy: Probelle's Nail Strengthener, infused with [mention key ingredient e.g., Keratin and Vitamin E], helps fortify and protect, so you can flaunt the strong, beautiful nails you deserve.
• •Headline: Step into comfort and confidence. Sub-copy: Our Nickel Foot File is expertly designed to gently remove calluses and reveal smoother, healthier-looking feet. Painless, effective, and easy to use.
• •Headline: Healthify Your Beauty Routine. Sub-copy: Discover Probelle's range of "21+ free" nail and foot care. Effective solutions, clean ingredients, and visible results you can trust.
• •Headline: See the difference Probelle makes. Sub-copy: Join thousands who have transformed their nail and foot health. Our [Specific Product, e.g., Illuminating Nail Concealer] not only beautifies but also cares for your nails.