Brand Tone

Professional, Welcoming, Trendy, Expert, Local

Brand Values

• •Quality
• •Expertise & Professionalism
• •Customer Satisfaction
• •Beauty & Well-being
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (professional, welcoming, trendy, expert, local), key messaging points, preferred terminology (e.g., using "expert" or "professional care"), and a "do's and don'ts" list for communication. This should be primarily in French for their target audience.
• •Focus on Client Benefits & Aspirations: Frame copy around how Pro Beauté D. Ternay's services and products help clients achieve their beauty goals and feel good about themselves, using positive and empowering language.
• •Maintain Professionalism with a Personal Touch: While showcasing expertise and using professional language related to treatments and products, ensure the communication remains warm, inviting, and approachable, especially on social media. Address clients respectfully and engage genuinely.
• •Stay Visually Consistent: Ensure that the copy is always paired with high-quality, aesthetically pleasing visuals (photos and videos) that reflect the brand's modern and professional image, especially on Instagram and Facebook.
• •Localize and Personalize: Continue to emphasize the "Ternay" location and connect with the local community. Use language that resonates with the local clientele and acknowledge local events or seasons where appropriate. For the e-commerce side, ensure clarity between services offered at the Ternay salon and products shipped more broadly.

Social Perception

Established Local Beauty Destination, Specialized in Aesthetics, Trusted Resource

Copy Examples

• •Facebook/Instagram Post (New Nail Collection): *"Sublimate your hands with our new collection of spring colors! 💅✨ Professional quality and trendy shades for a look that won't go unnoticed. Book your appointment at Pro Beauté D. Ternay today! #NailsTernay #ProBeauteD #ManucureProfessionnelle"*
• •Website Service Page (Facial Treatment): *"Rediscover radiant skin with our expert facial treatments. At Pro Beauté D. Ternay, we use high-quality professional products tailored to your skin type for visible and lasting results. Entrust your beauty to our expert hands. Learn more and book online. #SoinVisageExpert #BeauteTernay"*
• •Promotional Email Subject: *"✨ Your Beauty Break Awaits at Pro Beauté D. Ternay! ✨"* (Body Snippet): *"Treat yourself to a moment of relaxation and well-being. Discover our exclusive offers on massages and body treatments this month at your Pro Beauté D. salon in Ternay."*
• •Instagram Story (Client Testimonial): *(Image: Happy client showing off new lashes)* Text Overlay: *"Another happy client at Pro Beauté D. Ternay! 😍 Thank you for your trust! #LashExpert #RegardDeReve #ProBeauteTernay"*
• •Local Ad (Print or Digital): *"Pro Beauté D. Ternay: Your trusted local partner for all your beauty desires. Expert services, professional products. Visit us at 21 Route de Givors or online at probeaute.fr."*