Brand Tone

Caring and Empathetic, Trustworthy and Reliable, Informative and Educational, Supportive and Encouraging, Professional yet Approachable

Brand Values

• •Customer Wellbeing
• •Quality and Efficacy
• •Accessibility
• •Customer Service Excellence
• •Integrity and Trust
• •Proactive Health
• •Community/Giving Back

Best Practices

• •Lead with Empathy: Start from a place of understanding the customer's needs and challenges, reflecting the founder's original mission.
• •Prioritize Clarity and Information: Provide clear, concise, and accurate information about products and health topics, avoiding overly technical jargon unless explained. Reinforce trust through transparency.
• •Maintain a Supportive and Positive Voice: Use encouraging language that empowers customers to take control of their health, rather than using fear-based tactics.
• •Showcase Expertise Through Helpfulness: Highlight the quality of products and the knowledge of the team by being genuinely helpful in communications and content, reinforcing reliability.
• •Be Consistent Across All Channels: Ensure the caring, trustworthy, and informative tone is maintained from website copy and product descriptions to social media posts, emails, and customer service interactions.

Social Perception

Trusted Supplier, Efficient Service, High-Quality Products, Caring Customer Support. There's a strong sense of loyalty among repeat customers.

Copy Examples

• •Facebook/Instagram Ad (Focus: Empathy & Solution): Feeling like your health journey is a lonely path? At Proactive Healthcare, we understand. Born from a personal quest for wellness, we're here to support you with high-quality supplements and a caring team. Let's walk this path together. Explore our range today. #ProactiveHealth #WellnessJourney #YouAreNotAlone
• •Email Marketing (Focus: Trust & Quality): For over 25 years, Proactive Healthcare has been dedicated to sourcing the finest wellness products for you and your family. We partner with over 50 trusted brands to ensure you receive supplements that truly make a difference. Shop with confidence and take a proactive step towards your best health. Discover your perfect supplement now.
• •Blog Post Snippet (Focus: Informative & Supportive): Navigating the world of supplements can be overwhelming. That's why our latest blog post breaks down the key benefits of Vitamin D, especially during these months. We believe in empowering you with knowledge to make the best choices for your wellbeing. Read more and feel the difference! [Link to blog] #HealthTips #VitaminDBenefits #InformedWellness
• •Product Page Copy (Focus: Benefit-driven & Reassurance): Our Marine Collagen isn't just another supplement; it's your partner in achieving smoother, healthier-looking skin, as loved by our customers. Sourced for purity and efficacy, and delivered with the care you deserve – including eco-friendly packaging. Take a proactive step towards radiant skin today. Add to cart for fast UK delivery!
• •Twitter Post (Focus: Community & Encouragement): What's one small step you're taking for your health this week? Share your wins with the #ProactiveCommunity! We're here to cheer you on with quality supplements and expert advice every step of the way. #WellnessWednesday #HealthyHabits #ProactiveHCare