Brand Tone

Helpful and Supportive, Community-Oriented, Comprehensive and Convenient, Knowledgeable and Reliable, Friendly and Approachable

Brand Values

• •Customer Focus and Service Excellence
• •Community Support and Engagement
• •Comprehensiveness and Variety
• •Quality and Value
• •Practical Solutions and Helpfulness

Best Practices

• •Always Emphasize Helpfulness: Frame copy around solving customer problems or making tasks easier. Use phrases like "We're here to help," "Let us assist you," or "Find solutions for..."
• •Showcase Community Connection: Regularly include content that highlights local involvement, support for farmers, or Jamaican culture and events. This reinforces the brand as being part of the community, not just a store.
• •Highlight "One-Stop" Convenience: Consistently remind customers of the breadth of products and services available, reinforcing the message that they can find everything they need in one place.
• •Speak with Approachable Expertise: Balance knowledgeable advice with a friendly, easy-to-understand tone. Avoid overly technical jargon unless explaining a specific, complex product to a targeted audience. Ensure staff in promotional materials appear welcoming.
• •Maintain a Positive and Encouraging Voice: Copy should be optimistic and empowering, encouraging customers in their projects, whether it's starting a garden, caring for animals, or undertaking a home improvement task.

Social Perception

A Reliable and Well-Stocked Retailer, An Essential Resource Hub, A Community-Minded Business, The Go-To Place for Variety

Copy Examples

• •Headline: Your Project, Our Priority. Everything You Need, All Under One Roof. Body: From farm to garden, tools to pet care, Hi-Pro Ace Supercentre is your helpful partner in getting things done. Visit us in-store or online for expert advice and quality supplies. #ProAceHelps #OneStopShopJamaica
• •Headline: Growing Together: Supporting Jamaica's Farmers Every Step of the Way. Body: At Hi-Pro Ace Supercentre, we're more than just a supplier; we're a committed partner to our island's agricultural heroes. Find high-quality feeds, tools, and expert support to help your farm flourish. #JamaicanFarming #CommunityStrong #HiProSupports
• •Headline: Happy Pets, Happy Home. Quality Care Starts at Ace! Body: Your furry friends deserve the best! Shop a wide range of pet foods, treats, and health supplies at Hi-Pro Ace Supercentre. Plus, take advantage of our free veterinary consultancy services. Because a healthy pet makes a happy home. #PetCareJamaica #AcePetPros
• •Headline: Tackle Any Task with Confidence! Hi-Pro Ace Has the Tools & Know-How. Body: Whether you're a DIY pro or just starting out, find everything from power tools to paint, plus friendly advice from our knowledgeable team. Let's build, fix, and create together! #DIYJamaica #HardwareExperts #GetItDoneWithAce
• •Headline: Convenience Meets Quality: Shop Online with Hi-Pro Ace Supercentre! Body: Get all your home, garden, and farm essentials delivered to your door. Browse thousands of products online and enjoy a seamless shopping experience with Hi-Pro Ace. Quality you trust, now even easier to get. #ShopAceOnline #JamaicaDelivery