Brand Tone

Elegant & Sophisticated, Artistic & Meticulous, Empowering & Expressive, Trendy & Modern, Approachable & Engaging

Brand Values

• •Quality Craftsmanship
• •Elegance & Sophistication
• •Uniqueness & Individuality
• •Customer Empowerment
• •Versatility
• •Modernity Rooted in Tradition

Best Practices

• •Embrace "Elegant Empowerment": Consistently use language that is both sophisticated and uplifting. Words like "radiant," "graceful," "empower," "celebrate," "unique," "artistry," and "handcrafted" should be staples.
• •Highlight the Craftsmanship Story: Briefly weave in details about the meticulous design, handcrafted elements, or unique embellishments in product descriptions and posts. This reinforces the value of quality and artistry.
• •Speak to the Modern Yet Traditional Woman: Acknowledge the desire for contemporary style that respects or reimagines traditional aesthetics. Use phrases that bridge this, like "modern heirloom," "contemporary classic," or "tradition redefined."
• •Maintain an Engaging and Approachable Voice on Social Media: While the brand is elegant, the influencer-led nature suggests approachability. Use emojis where appropriate on social media, ask questions to engage followers, and respond to comments in a warm and helpful manner. Reflect Priyanka Sethi's personal brand voice if it aligns.
• •Ensure Visual and Textual Harmony: The elegance and artistry conveyed in the copy must be consistently reflected in the quality of product photography, website design, and overall visual branding. The words should match the pictures.

Social Perception

Fashion-forward and Trendy, Provider of Unique Designs, Quality-conscious, Accessible (Potentially), Engaged with its Community

Copy Examples

• •Headline for New Collection: "Unveil Your Radiance: Discover the [Season/Collection Name] by Priyanka's Collection – Where Timeless Craftsmanship Meets Modern Glamour."
• •Instagram Caption for an Anarkali Suit: "Elegance in every twirl. ✨ Our handcrafted Anarkali suits are designed to make you feel like royalty, blending intricate details with a flow that speaks of grace. Empower your style. #PriyankasCollection #EthnicWear #HandcraftedLuxury #ModernTradition"
• •Facebook Post about Versatility: "From festive celebrations to chic soirées, our latest collection offers versatile pieces that transition as effortlessly as you do. Meticulously designed for the modern woman who embraces both tradition and trend. Find your unique expression at Priyanka's Collection. [Link to Shop]"
• •Product Description Snippet (Kaftan Suit): "Indulge in the artistry of our [Fabric Type] Kaftan Suit. Featuring exquisite [mention a specific detail, e.g., mirror work or embroidery], each piece is a testament to our commitment to quality and unique design. Perfect for making a sophisticated statement. Shop now and redefine your elegance."
• •Email Subject Line for a Sale: "Sparkle More, For Less ✨ Exclusive Access to Priyanka's Collection Sale Starts Now!"