Brand Tone

Aspirational and Elegant

Brand Values

• •Quality and Craftsmanship
• •Elegance and Sophistication
• •Customer Empowerment
• •Uniqueness

Best Practices

• •Develop a Brand Voice Lexicon: Create a list of "on-brand" words (e.g., elegant, handcrafted, timeless, sophisticated, intricate) and "off-brand" words (e.g., cheap, cute, trendy, discount) to guide all writers.
• •Focus on Storytelling: Instead of just listing product features, tell the story behind the craftsmanship, the inspiration for the collection, or how the garment makes the wearer feel. This elevates the perception from a simple product to a piece of art.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the high-quality, aspirational imagery used on social media and the website. The elegance of the photos should be reflected in the elegance of the words.
• •Engage with Sophistication: When responding to comments and inquiries, maintain the brand's elegant and professional tone. Address customers graciously and provide helpful, detailed information that reinforces the brand's commitment to quality service.
• •Segment and Personalize: Use sophisticated language in all communications, but tailor the message to the audience. A new customer might be introduced to the brand's core values, while a loyal client could receive exclusive previews, fostering a sense of an inner circle.

Social Perception

The brand is perceived as a luxury couture label for special occasions, primarily shaped by its strong, positive curated online presence. However, its public perception is somewhat diluted by the existence of multiple other businesses with similar names across India, operating at different market levels, posing a challenge to its unique identity.

Copy Examples

• •Where timeless traditions meet modern love. Introducing The Amara Collection – a symphony of intricate embroidery and luxurious silks, designed for the bride who carries elegance in her soul. Each piece is a promise of unforgettable moments. Discover your dream lehenga. #PriyankaCollection #BridalCouture #LuxuryWedding
• •Don't just enter a room, own it. Priyanka Collection offers meticulously crafted couture that blends Indian artistry with contemporary design. For the woman who commands attention without saying a word. Shop our new arrivals and redefine your elegance.
• •Experience effortless sophistication with our Azure Blue Kaftan Suit. Handcrafted from the finest silk crepe and adorned with delicate mirror work, this piece flows with grace and confidence. Perfect for an elegant evening affair or a celebratory brunch. It’s not just an outfit; it’s a statement.
• •Crafted for the Connoisseur of Style. At Priyanka Collection, we believe fashion is an art form. Explore our world of handcrafted luxury and find the piece that speaks to you.
• •A Touch of Gold: Your Exclusive First Look at Our Festive Collection