Brand Tone

Edgy and Confident, Effortlessly Chic/Cool, Authentic and Passion-Driven, Niche and Cult-Like

Brand Values

• •Originality and Uniqueness
• •Empowerment
• •Authenticity
• •Craftsmanship/Design Focus
• •Community

Best Practices

• •Embrace the Edge: Use confident, direct, and slightly provocative language. Don't shy away from being bold.
• •Speak to the "In-Crowd": Incorporate subtle nods to gaming, car culture, or other niche interests of the founder when relevant, creating an "if you know, you know" appeal.
• •Highlight Authenticity & Origin: Mention the founder's vision, unique inspirations, and NYC-based design where appropriate to reinforce the brand's story.
• •Focus on Empowerment: Craft messages that make the wearer feel confident, powerful, and unique.
• •Maintain Visual-Verbal Cohesion: Ensure the copy's edginess and chicness are mirrored in the visual presentation (website, social media imagery, and videos). The tone is "not too serious" but design-led.

Social Perception

Fashion-Forward and Trendy, Distinctive and Bold, Youth-Oriented Streetwear, Good Quality (Generally), Niche Luxury/Premium Streetwear

Copy Examples

• •Headline: PRIX: Engineered for the Unconventional. Body: Beyond trends. Beyond expectations. This is apparel born from passion, designed for impact. Shop the new collection.
• •Headline: Level Up Your Wardrobe. Body: Inspired by the bold. Crafted for the confident. PRIX WORKSHOP delivers statement pieces that don't just fit your body, they fit your attitude.
• •Headline: Not For The Faint of Heart. Body: PRIX WORKSHOP. Effortlessly chic, undeniably edgy. Own your look.
• •Headline: From Our Workshop, To Your World. Body: Intricate construction meets raw inspiration. Discover limited pieces, designed in NYC and globally embraced.
• •Headline: The PRIX Effect: Independent. Strong. Hot. Body: Feel the power of design that's as unique as you are. Explore PRIX WORKSHOP.