Brand Tone

empowering, supportive, friendly, and community-focused

Brand Values

• •Self-Love and Empowerment: A core value is helping women "fall in love with themselves and silence the inner critic."
• •Inclusivity: Catering to women of all ages and lifestyles, from young mothers to busy professionals.
• •Versatility: Offering clothing suitable for various occasions and everyday wear.
• •Community and Connection: Fostering a supportive environment and engaging with their customers. This is also evident in their charity work.
• •Quality and Style: Providing fashionable, good-quality clothing.

Best Practices

• •Always Emphasize Empowerment: Craft messages that uplift and inspire confidence in women.
• •Use Inclusive and Relatable Language: Speak to a broad audience of women, making them feel understood and welcomed.
• •Foster a Sense of Community: Encourage interaction and sharing, making customers feel like part of the Privvy family.
• •Highlight Versatility and Quality: Showcase how the clothing can fit into various aspects of a woman's life and is made to last.
• •Be Authentic and Supportive: Let the genuine care for customers and the community shine through in all communications, including charity efforts.

Social Perception

Privvy Fashion is perceived as a welcoming and stylish boutique that cares about its customers' confidence and well-being. They are seen as a community-minded brand due to their local presence and charity involvement. Customers appreciate the personalized service and the quality of the clothing.

Copy Examples

• •Feel beautiful, inside and out. Discover pieces that celebrate *you*. #PrivvyForYou
• •From boardroom to beach, find your perfect fit with our versatile new arrivals. #PrivvyStyle
• •Join our community of confident women! Share your #PrivvyMoment for a chance to be featured. ✨
• •More than just fashion, it's a feeling. Experience the Privvy difference in-store or online. #PrivvyFashion
• •Look good, feel good, do good. Your pre-loved donations help us support Lifeline. Learn more on our website. #PrivvyCares