Brand Tone

Aspirational yet Accessible, Confident and Bold, Trendy and Fashion-Forward, Playful and Engaging, Value-Driven

Brand Values

• •Accessibility/Affordability
• •Quality
• •Style/Fashion
• •Celebrity Endorsement & Collaboration
• •Disruption
• •Customer Empowerment/Self-Expression
• •Giving Back

Best Practices

• •Emphasize "Affordable Luxury": Always balance the message of high style and celebrity association with the core value of accessibility and fair pricing. Use phrases like "designer-inspired," "celebrity-approved style," alongside "attainable prices" or "smart luxury."
• •Maintain an Aspirational yet Inclusive Voice: Speak to the desire for style and confidence, but ensure the language feels welcoming and achievable for a broad audience, not exclusive or elitist.
• •Incorporate "Reframe Yourself" & Persona-Based Language: Continuously use the "Reframe Yourself" tagline and consider naming or describing products in ways that evoke different styles or attitudes, empowering self-expression.
• •Stay Visually Driven and Trendy: Ensure copy complements the stylish, fashion-forward imagery used in marketing. Reference current trends, seasonal styles (e.g., "Fall Vibes," "Summer Essentials"), and maintain a fresh, contemporary feel.
• •Leverage Social Proof and Community: Actively use user-generated content, customer testimonials (with permission), and highlight influencer/celebrity sightings. Use community-building language and hashtags like #privepeople to foster engagement and relatability.

Social Perception

Positive Value Proposition, Fashionable and Trendy, Smart Choice, Mixed Durability/Quality Perceptions, Strong Digital Engagement

Copy Examples

• •Headline: Celebrity Style. Real World Price. Body: Get the A-list look without the Hollywood budget. Privé Revaux brings you handcrafted, trend-setting eyewear designed with our star partners. Reframe Yourself. Call to Action: Shop The Collection
• •Headline: Don't Just See the World. Be Seen. Body: Your style is your signature. Make it unforgettable with Privé Revaux. Quality frames, head-turning designs, and prices that let you own every look. Call to Action: Find Your Persona
• •Headline: Upgrade Your View. Not Your Budget. Body: From polarized sunnies to blue light blocking specs, experience premium quality and impeccable style. Starting at just $45. Because looking good shouldn't be a luxury. Call to Action: Discover Affordable Luxury
• •Headline: TikTok Famous. Wallet Approved. ✨ Body: Join the #privepeople rocking the latest eyewear trends. With new drops and celeb collabs, your next favorite pair is waiting. What look will you create today? Call to Action: Shop Viral Styles
• •Headline: Quality You Can See. Prices You'll Love. Body: Handcrafted details, 100% UVA/UVB protection, and style that speaks volumes. Privé Revaux is disrupting designer eyewear, one stunning pair at a time. Call to Action: Experience the Difference