Brand Tone

aspirational, sophisticated, and trustworthy; polished, direct, informative, elegant, and exclusive, reassuring customers of authenticity and quality.

Brand Values

• •Authenticity
• •Exclusivity & Rarity
• •Trust & Transparency
• •Quality & Luxury
• •Sustainability & Circular Fashion

Best Practices

• •Always Prioritize Authenticity: Every piece of copy, from a product description to a social media post, should reinforce the guarantee of authenticity. Use words like "guaranteed," "authenticated," "verified," and "trusted."
• •Use Sophisticated & Aspirational Language: Employ an elevated vocabulary that mirrors the luxury status of the products. Use terms like "curated collection," "discerning collector," "investment piece," "timeless elegance," and "unparalleled craftsmanship."
• •Focus on Exclusivity and Scarcity: Highlight what makes an item special. Use phrases like "rare find," "waitlist-worthy," "sold-out in stores," and "exclusive to our collection" to create a sense of urgency and desirability.
• •Maintain a Clean and Direct Style: Avoid clutter. Keep sentences clear, polished, and to the point. The copy should feel as clean and high-quality as the product photography. Let the product be the hero, with the text serving to elegantly enhance its value.
• •Tell a Story of Investment and Legacy: Frame the purchase not as a simple transaction, but as an acquisition of an asset. Talk about the items as "heirlooms," "legacy pieces," and "investments in style" that will last a lifetime, reinforcing the idea of a circular and sustainable luxury economy.

Social Perception

highly positive, reputable, reliable, professional, trustworthy, high-end, exclusive service, and an image of authority and elegance in the luxury consignment space.

Copy Examples

• •Headline: The Art of Waiting is Over. Body: The Hermès Birkin: a symbol of ultimate craftsmanship and a treasure for the discerning collector. This breathtaking piece, rarely available, has found its way to our collection. Secure the icon you've been dreaming of. Explore the details via the link in our bio. #PrivateLuxe #HermesBirkin #LuxuryConsignment
• •Headline: Your Gateway to Guaranteed Authentic Luxury. Body: At PRIVATE LUXE, we connect you with the world's most coveted handbags. From Chanel to Louis Vuitton, every piece in our curated collection is 100% authenticated and ready to become a part of your story. Discover a trusted way to buy and sell pre-owned luxury.
• •Headline: Consign with Confidence. Realize the Value of Your Collection. Body: Your luxury pieces deserve a second life. Our expert curation and dedicated clientele ensure your items are placed with those who will cherish them next. Experience a seamless, transparent, and profitable consignment journey with PRIVATE LUXE.
• •Subject: New Arrivals: A Curated Selection of Timeless Elegance. Body: This week, we are pleased to present a collection defined by timeless style and exceptional rarity. Discover newly arrived pieces from Chanel's classic collections and sought-after designs from Dior. These are more than just accessories; they are investments in enduring elegance.
• •Image: A side-by-side of a Chanel Classic Flap and a Lady Dior. Text: The Ultimate Icon: If you could only choose one for a lifetime of style, which would it be? Poll Options: [Timeless Chanel] or [Elegant Dior]