Brand Tone

Value-driven, tech-enthusiast, accessible, confident, modern, and direct. Also, aspirational, youthful, playful, and occasionally competitive.

Brand Values

• •Accessibility/Affordability
• •Value for Money
• •Innovation
• •Customer-Centricity
• •Local Pride

Best Practices

• •Lead with Value: Always emphasize the combination of premium features and affordable pricing. This is their core differentiator.
• •Speak the Language of Benefits, Not Just Specs: Translate technical specifications into tangible user benefits (e.g., "1ms response time for blur-free action" instead of just "1ms response time").
• •Maintain Enthusiasm and Confidence: Convey excitement about the technology and confidence in the product's performance and value. Use active and direct language.
• •Be Approachable and Transparent: Especially in customer interactions and social media. Acknowledge customer feedback (both positive and negative) professionally. While they have used "tongue-in-cheek" humor, ensure it doesn't become misleading.
• •Show, Don't Just Tell: Utilize high-quality visuals (photos, videos, user-generated content) that showcase the products in realistic home and gaming environments, reinforcing the modern and accessible lifestyle they enable.

Social Perception

Widely seen as a smart, budget-friendly option for consumers wanting modern tech features without the premium price tag, particularly for TVs and monitors. They are recognized for disrupting the market with their D2C model.

Copy Examples

• •Stop Dreaming, Start Streaming. Dive into stunning 4K QLED visuals and cinematic Dolby Atmos sound with PRISM+ Google TVs. All your favorite apps, zero compromises on quality or price. Upgrade your entertainment today!
• •Lag? Never heard of it. Crush the competition with PRISM+ ultra-fast refresh rates and crystal-clear displays. Pro-level specs, wallet-friendly prices. Game on!
• •Beat the Singapore heat, smartly. The PRISM+ Zero Smart Aircon delivers powerful cooling, energy efficiency, and app control. Stay cool, save more. Your comfort, upgraded.
• •Why overpay for amazing tech? PRISM+ brings the latest innovations in TVs, monitors, and smart home living straight to you, cutting out the middleman. Premium experiences, accessible prices. That's the PRISM+ promise. #PRISMPlus #SmartTech #Value
• •Your setup is goals! 🔥 Thanks, [UserTag], for sharing your awesome PRISM+ [Product Name] in action. We love seeing how you #LiveSmarterWithPRISM+. Share your space and tag us for a chance to be featured!