Brand Tone

Sophisticated, Minimalist, Functional, and Conscious.

Brand Values

• •Quality & Craftsmanship
• •Functional Beauty
• •Considered Design & Timeless Aesthetics
• •Sustainability & Responsibility
• •Innovation
• •Comfort

Best Practices

• •Embody Sophisticated Simplicity: Use clear, elegant language that reflects the minimalist aesthetic. Avoid overly casual slang or complex jargon. Focus on refined, direct communication.
• •Highlight Quality and Origin: Subtly weave in details about the superior materials, "handmade in Italy" craftsmanship, and the thoughtful design process to reinforce luxury and durability.
• •Communicate Functional Benefits Clearly: Articulate how the products enhance the wearer's life, whether through multi-functionality, comfort, or specific features like "quick-dry" or "chlorine-resistant" for PRISM².
• •Integrate Sustainability Authentically: Speak to eco-conscious practices ("minimum-waste production," "eco-dyed") as inherent to the brand's ethos, not as an afterthought. Frame it as part of the "considered" approach.
• •Align Verbal and Visual Language: Ensure the tone of the copy is in perfect harmony with the brand's clean, sophisticated, and often travel-inspired imagery. The words should enhance the visual narrative of functional luxury and effortless style.

Social Perception

PRISM LONDON is generally perceived by customers and the public as a high-quality, stylish, and innovative luxury brand.

Copy Examples

• •Seamlessly from studio to sea. Our PRISM² bodysuit, crafted in Italy with innovative 3D-knit technology, offers adaptable comfort and support as swimwear, activewear, or a sleek base layer. Embrace versatile, sustainable style.
• •Defined by light, designed for vision. PRISM Eyewear: minimalist forms meet exceptional Italian craftsmanship for enduring clarity and style. See the world differently.
• •Our philosophy is simple: buy better, wear longer. PRISM is dedicated to considered design and conscious creation, crafting pieces that are as timeless as they are functional. #PrismLondon #SustainableLuxury #FunctionalBeauty
• •PRISM LONDON: Discover New Arrivals for Your Next Escape
• •Elegance in every line. Our [Swimsuit Name], handmade in Italy, offers a flawless fit and timeless appeal. Designed for sun-filled days and lasting memories. #PrismSwim #LuxurySwimwear #MadeInItaly