Brand Tone

Passionate and Enthusiastic, Customer-Focused and Reassuring, Expert and Quality-Conscious, Friendly and Approachable, Informative and Helpful

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion for Craft
• •Variety and Selection
• •Trust and Reliability

Best Practices

• •Speak from Passion: Always infuse copy with genuine enthusiasm for the products and the craft of sewing/design. Use words that convey excitement and love for the materials (e.g., "breathtaking," "dream," "cherished," "inspire").
• •Prioritize Quality in Language: Use descriptive and evocative language that reflects the high quality of the silks. Highlight the tactile and visual appeal (e.g., "luxurious feel," "vibrant sheen," "incredible drape," "unique texture").
• •Maintain a Customer-Centric Approach: Address the customer directly ("you," "your") and focus on how the products can benefit their creative projects and bring them joy. Emphasize support and satisfaction.
• •Be Approachable and Authentic: While professional, avoid overly corporate or stiff language. Let the personality of the brand (inspired by Nicole's story) shine through. A friendly, helpful, and slightly informal tone can build rapport.
• •Ensure Consistency Across All Channels: Whether it's the website, product descriptions, (future) social media posts, or customer service interactions, the tone should remain consistent. Create a simple brand voice guide if multiple people are creating content.

Social Perception

Positive for Product Quality and Value, Appreciation for Selection, Mixed Views on Customer Service/Shipping Speed (Historically), Perception of Inactivity on Social Media, Strong Marketplace Reputation

Copy Examples

• •✨ Just landed: a breathtaking new collection of [Fabric Type, e.g., Mulberry Silk Charmeuse]! Imagine the drape, the feel, the sheer luxury. We hand-picked these colors to inspire your most beautiful creations yet. What will you dream up? Explore the new arrivals – link in bio! #PrismSilks #LuxuryFabric #SilkLove #SewingInspiration #NewCollection
• •Discover the Difference Quality Makes. At Prism Fabrics & Crafts, we're passionate about bringing you the world's finest silks, curated for your creative journey. Feel the luxury, see the vibrancy.
• •Planning a special occasion? Our [Specific Silk Type, e.g., Dupioni Silk] in [Color/Pattern] is the perfect choice for creating that show-stopping gown or elegant home décor piece. Its unique texture and beautiful sheen will ensure your project is truly unforgettable. Shop [Specific Silk Type] now and enjoy 10% off this week!
• •Fall in love with the understated elegance of our Raw Silk Noil. Cherished for its soft, nubby texture and incredible drape, this fabric is a dream to sew and wear. Ethically sourced and bursting with character, it’s perfect for everything from comfortable everyday wear to unique artisan crafts. Experience the Prism Silks quality.
• •From a small dream fueled by a love for silk, Prism Fabrics & Crafts has grown into a trusted source for makers and designers. Our promise remains the same: to provide you with exceptional quality fabrics and the kind of excited, personal service that makes your crafting journey even more joyful. Your beautiful creations are what inspire us every day!