Brand Tone

Sophisticated, Academic, Passionate, Refined

Brand Values

• •Commitment to Quality
• •Celebration of Art and Architecture
• •Collaborative Spirit
• •Cultural Heritage and Timelessness

Best Practices

• •Maintain a Refined Vocabulary: Use sophisticated and precise language that respects the intelligence of the audience. Words like "monograph," "legacy," "discourse," "conceptual," and "timeless" align with the brand's academic and cultural positioning.
• •Focus on the Creator's Story: Always frame the book around the artist, architect, or designer. The copy should highlight their vision, process, and the significance of their work, positioning Prisme as the facilitator of their story.
• •Emphasize the Physicality of the Book: Mention the quality of the publication itself. Use phrases like "beautifully produced," "stunning photography," "detailed drawings," and "thoughtful design" to reinforce the value of the book as a physical object.
• •Speak as a Curator, Not Just a Seller: The tone should be one of passionate expertise. Present books as important cultural artifacts that belong in a serious collection. The goal is to inform and build appreciation, not just to drive a quick sale.
• •Be Consistent Across Platforms: While the length and format may change, the core tone and values must remain consistent. A visually-driven Instagram post and an informative website description should both feel like they originate from the same sophisticated, passionate source.

Social Perception

The general perception of Prisme Editions within its niche is that of a high-quality, reputable, and important cultural contributor. Being featured in respected online bookstores and at events like Paris Design Week signifies its legitimacy and respected status. Mentions in articles describe their catalogue with reverence, noting the "quality and stimulating inspiration" of their books. The audience sees them as a reliable source for significant and beautifully produced reference works on architecture and art, particularly with a Belgian focus. There is no evidence of negative perception; the brand is seen as a serious, specialist publisher rather than a mainstream commercial entity.

Copy Examples

• •Step inside the mind of a master. Our new monograph, '[Architect's Name]: Form & Vision,' is a testament to a career that redefined our landscape. Through 250 pages of detailed drawings and stunning photography, we explore the philosophy and legacy of a true original. A definitive volume for any architecture library. #PrismeEditions #ArchitectureBook #DesignLegacy #BookDesign
• •Beyond the concrete. 'Brutalism in Belgium' is a visual journey into a defining architectural movement. Featuring over 100 carefully documented buildings from the 1950s to the 1980s, this book is more than a study—it's a tribute to an era of bold ambition and raw beauty. An essential reference for scholars, architects, and enthusiasts alike.
• •This month, Prisme Editions celebrates the art of making. From the meticulous lines of engineer René Greisch to the exceptional craftsmanship of Brussels' top artisans in 'Know How²,' our latest publications are born from a passion for creation. Discover the stories behind the work.
• •Join us for an evening of conversation. To celebrate the launch of 'Past to Future: La grande carrière Wincqz,' we are honored to host a discussion with photographer Marie Noëlle Dailly and the project's architects. Discover how this historic site was transformed into a modern center for the stone industry. Register your attendance at the link in bio.
• •Prisme Editions: Where architecture and art are immortalized on paper. Discover our curated collection of timeless books. Booth 42 at the Limited Edition Art Fair.