Brand Tone

Creative & Inspiring, Friendly & Approachable, Passionate & Enthusiastic, Supportive & Community-Oriented, Playful & Modern

Brand Values

• •Quality & Innovation
• •Creativity & Empowerment
• •Customer Focus & Service
• •Community
• •Passion

Best Practices

• •Speak from the Founder's Voice (Erin): Maintain the personal, friendly, and passionate tone established by Erin. Use "I" and "we" to create a connection, and share the "why" behind new designs or products.
• •Focus on the Maker's Journey: Frame product benefits around how they help the customer create, innovate, and express their artistry. Use encouraging and inspiring language.
• •Engage with the Community: Actively use community-focused language. Ask questions, encourage sharing of creations, and respond to comments and messages with genuine enthusiasm and helpfulness.
• •Highlight Quality and Uniqueness: Subtly weave in the high quality of the materials (PLA, sharp edges) and the uniqueness of the designs without being overly technical or boastful. Let the creativity of the products speak for itself.
• •Keep it Visually Cohesive and Playful (where appropriate): Match the copy's tone with the visual elements on each platform. Use emojis thoughtfully to add personality, especially on social media. Embrace the fun and joy of creating.

Social Perception

High-Quality Products, Excellent Customer Service, Creative & Unique, Supportive of Crafters, Reliable

Copy Examples

• •Bloom into your next creation! ✨ Our NEW Floral Dream cutter is here to add a touch of delicate detail to your polymer clay masterpieces. Erin designed this one with extra love, imagining all the beautiful earrings you'll bring to life! Tag a fellow maker who needs this in their toolkit! #PrismClayCo #PolymerClayCutters #ClayTools #HandmadeJewelry #FloralDesign #CraftCommunity #MakerMotivation
• •Unlock Your Inner Artist. ✨ Discover unique, high-quality polymer clay cutters and tools designed by a maker, for makers. Let's create something beautiful together! Shop Now!
• •Another batch of creativity heading out the door! 💖 So excited to see what you all make with your @prismclayco goodies! Thanks for being the best part of our clay community. What are you crafting this week? #PrismClayCo #SmallBizLove #PackingOrders #PolymerClaySupplies #ClayLife #SupportSmall #CraftyHands
• •Tired of the same old clay cutter shapes? 🤷‍♀️ Erin at Prism Clay Co. was too! That's why she started designing her own unique, detailed cutters for the amazing polymer clay community. From whimsical frogs to elegant art deco, find your next inspiration here! High-quality, made with passion. Visit prismclayco.com today!
• •Get ready to make some wildly adorable creations! Our [Animal Name] polymer clay cutter is designed with sharp edges for clean cuts and a whole lot of personality. Perfect for earrings, charms, or whatever your imagination cooks up! We can't wait to see how you bring this little critter to life. Share your makes with #PrismClayCo! Happy creating!