Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Artisan & Meticulous, Community-Oriented & Collaborative, Nostalgic & Authentic, Experimental & Esoteric

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Innovation
• •Community & Collaboration
• •Accessibility (within its niche)
• •Passion for Sound

Best Practices

• •Embrace the "Artisan Geek" Voice: Combine technical accuracy and knowledge with genuine passion and enthusiasm for sound. Speak to fellow enthusiasts who appreciate the craft.
• •Highlight Authenticity and Heritage: Consistently reference the inspiration from Serge Tcherepnin and the "paperface" era, emphasizing the unique sonic character and historical significance.
• •Foster a Sense of Community and Empowerment: Use inclusive language ("you," "we," "our community"). Encourage the DIY spirit by emphasizing the rewarding experience of building one's own instrument and the support available.
• •Use Evocative and Sensory Language: Describe sounds and the experience of using the modules with words that appeal to sonic exploration (e.g., "raw," "texture," "warmth," "esoteric," "limitless").
• •Maintain a Tone of Meticulous Quality: Reinforce the handmade nature, attention to detail, and use of high-quality components in all product descriptions and communications.

Social Perception

Respected Niche Provider, DIY Enabler, Focus on Vintage Aesthetics and Sound, Hands-on and Boutique, Associated with Experimental Music, Awareness of Serge Approval Issue

Copy Examples

• •Headline: Unlock the Raw Power of Analog. Build Your Sound. Body: Dive deep into the heart of synthesis with Prism Circuits. We meticulously craft handmade Serge-inspired Paperface modules and DIY kits, empowering you to sculpt unique sonic landscapes. Discover authentic vintage tone, built by you, for you.
• •Headline: The People's Synthesizer, Reimagined. Body: Inspired by the golden era of modular synthesis, Prism Circuits brings the legendary 4U Paperface format to today's sound explorers. Choose from pre-built systems or embark on the ultimate DIY journey. Your sound, your rules.
• •Headline: More Than Modules. It's a Sonic Philosophy. Body: At Prism Circuits, we believe in the warmth, character, and limitless possibilities of analog. Our instruments are creative conduits, handcrafted with premium components for a lifetime of sonic discovery. Join our community of passionate synthesists.
• •Headline: Craft Your Legacy. One Patch at a Time. Body: From esoteric textures to complex rhythms, Prism Circuits offers the building blocks for your unique sonic signature. Explore our range of authentic Paperface modules and DIY PCBs. The journey into sound starts here.
• •Headline: Authentic Vintage Vibe. Modern DIY Experience. Body: Experience the magic of 1970s Serge-era synthesis with the precision and support of today. Prism Circuits provides meticulously designed PCBs, build guides, and a passionate community to help you create your dream modular system.