Brand Tone

Aspirational & Achievable, Community-Focused & Welcoming, Authentic & Passion-Driven, Free-Spirited & Bohemian, Curated & Conscious

Brand Values

• •Community
• •Support for Independent Creators
• •Authenticity & Passion
• •Curated Style
• •Inspiration & Joy
• •Quality

Best Practices

• •Embrace 'Warm & Welcoming' Language: Use friendly, approachable words. Imagine talking to a stylish, trusted friend. Avoid overly formal or technical jargon.
• •Highlight 'The Story': Whenever possible, share the story behind the product, the designer, or how it fits into the Prism lifestyle. This reinforces authenticity and connection.
• •Infuse 'Bohemian & Free-Spirited' Descriptors: Use words like 'effortless,' 'sun-kissed,' 'wander,' 'dreamy,' 'artisan,' and 'handcrafted' to evoke the brand's aesthetic.
• •Emphasize 'Community & Connection': Regularly mention support for artists, women-owned brands, and the local community. Use inclusive language ('we,' 'our community').
• •Maintain an 'Aspirational yet Achievable' Feel: Showcase how products can elevate everyday life and inspire, without feeling exclusive or out of reach. Focus on joy, self-expression, and unique style.

Social Perception

Highly Regarded, Trendy & Stylish, Community Hub, Trustworthy, Aspirational but Approachable

Copy Examples

• •Instagram Post (New Arrival - Dress): 'Sun-drenched days call for effortless style. ✨ Our new [Dress Name] just landed, bringing those free-spirited vibes you love. Perfect for wandering, dreaming, and making memories. Crafted by [Designer Name], a woman-owned brand we adore. #PrismBoutique #BohoChic #NewCollection #SupportSmall'
• •Email Subject Line (Weekend Promotion): 'Your Weekend Just Got a Little More Beautiful ✨ Inside: New Arrivals + Our Current Obsessions' Email Body Snippet: 'Hey Sunshine! Around here, we believe style should be an extension of your beautiful, unique self. This weekend, discover pieces that tell a story – from handcrafted jewelry by local artisans to those perfect, feel-good dresses. Come find your new favorite. [Link to New Arrivals]'
• •Website Banner (Homepage): 'More Than a Boutique, It's a Community. Discover curated collections from independent designers and artists we love. ✨'
• •Facebook Ad (Targeting Local Shoppers): 'Long Beach, find your unique style right here at Prism Boutique! ☀️ We're passionate about bringing you beautiful, hand-picked pieces from makers near and far. Step into our little haven of inspiration on Termino Ave or explore online. #ShopLocalLB #PrismCommunity #BohemianStyle'
• •Product Description (Handmade Ceramic Mug): 'Sip your morning coffee from a cup that feels like a hug. This unique ceramic mug, handcrafted by [Artist Name], brings a touch of artistry to your daily rituals. We love supporting talented makers who pour their hearts into their work. #HandmadeWithLove #PrismHome #ArtisanMade'