Brand Tone

Professional & Quality-Conscious, Patriotic & American-Made, Customer-Centric & Appreciative, Inspirational & Transformative, Confident & Assuring

Brand Values

• •Quality Craftsmanship
• •American Made
• •Customer Satisfaction
• •Uniqueness & Individuality
• •Durability
• •Integrity & Transparency

Best Practices

• •Emphasize "Made in the USA" and Quality Materials: Consistently mention the American origin, use of high-quality steel, and the durable powder-coating process in product descriptions and marketing materials. This reinforces core values and justifies the premium nature of the products.
• •Use Strong, Confident Language: Employ words that convey durability, craftsmanship, and beauty (e.g., "robust," "precision-crafted," "stunning," "vibrant," "long-lasting"). Back this up with mentions of guarantees.
• •Maintain a Professional yet Approachable Voice: While highlighting technical aspects like CNC laser cutting and powder coating, ensure the language is still accessible and inviting. Share the passion of the "small team of designers, fabricators, and craftsmen."
• •Focus on Transformation and Personalization: Connect with customers by emphasizing how the art can "elevate a space," "express individuality," or serve as a "perfect gift." Highlight customization options prominently.
• •Showcase Customer Satisfaction: Regularly feature positive customer testimonials and photos (with permission) to build social proof and reinforce the brand's commitment to quality and customer happiness.

Social Perception

Positive, Trusted, High-Quality Provider, Reliable

Copy Examples

• •Headline: Elevate Your Home with Handcrafted American Art. Body: Discover unique metal designs, forged from US steel and finished with lasting powder coat. Express your style, from patriotic statements to personalized monograms. Built to inspire, crafted to endure. Call to Action: Shop Our Collections.
• •Headline: The Perfect Gift? It's Forged in Steel. Body: Looking for a gift that truly stands out? Our custom metal art is handcrafted with precision and care, ready to make a lasting impression. Quality they can see and feel, proudly made in the USA. Call to Action: Create a Custom Piece Today.
• •Headline: Transform Your Space, Inside or Out. Body: From stunning wall décor to personalized signs, our durable powder-coated metal art is designed to beautify any environment. Experience the Prismatic Metal difference – where quality meets artistry. Call to Action: Explore Outdoor Designs.
• •Headline: American Craftsmanship, Delivered to Your Door. Body: Each Prismatic Metal piece is a testament to quality, made by our skilled artisans in Chantilly, Virginia. Invest in art that’s as resilient as it is beautiful, backed by our 30-day satisfaction guarantee. Call to Action: Learn About Our Process.
• •Headline: Your Vision, Our Metal. Lasting Impressions. Body: Bring your unique ideas to life with custom metal art. We work with you to create pieces that perfectly capture your style and a Call to Action: Get a Custom Quote.